Abstract:

The market research business continues to display healthy growth rates, worldwide. After a short period of crisis, business in Asia Pacific in on the increase, as seen at the recent ESOMAR regional conference, held in Bangkok. It is expected that the industry research turnover will double over the next five years, provided enough qualified staff can be attracted, trained and retained. There are clear signs, however, that over the years to come, we are unlikely to witness much of a 'business as usual' scenario.