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Research papers

Control of image and of results of advertising in the insurance market (German)

The application of opinion research for controlling results of advertising and for decision making of planning and realising advertising campaigns in the insurance market is shown by a case study.

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Heinz J. Zeilhofer
June 15, 1977
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Citation

Zeilhofer, H. J. (1977a, June 15). Control of image and of results of advertising in the insurance market (German). ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/control-of-image-and-of-results-of-advertising-in-the-insurance-market-german-


Research papers

Conditions favouring "leftist extremism" in the Federal Republic of Germany

In 1975 the Federal Ministry of the Interior commissioned Infratest Wirtschaftsforschung GmbH to make a study of the causes of political extremism, in particular of leftist extremism. This study is designed to identify the causes for the development...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Yola Laupheimer
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
June 15, 1977
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Citation

Laupheimer, Y. (1977a, June 15). Conditions favouring "leftist extremism" in the Federal Republic of Germany. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/conditions-favouring-leftist-extremism-in-the-federal-republic-of-germany


Research papers

Marketing & the consumer

In the following paper some remarks are made about the general theory of consumerism and about studies which have been publicised. In this paper we shall show some results of the study, focussed on the relations between criticism of advertising and...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: John Knecht, Peter H. van Westendorp
September 1, 1974
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Citation

Knecht and van Westendorp (1974a, September 01). Marketing & the consumer . ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/marketing-the-consumer-


Research papers

Consumer attitudes toward marketing activities

The study presented here is an inventory of how the consumer experiences and evaluates modern marketing. Material presently available regarding this question consists mainly of theoretical treatises, hypothesis and, above all, opinion. Consumer...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Andreas Winkler
Company: GfK
September 1, 1974
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Citation

Winkler, A. (1974a, September 01). Consumer attitudes toward marketing activities. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/consumer-attitudes-toward-marketing-activities


Research papers

Comparison of behaviour patterns of passengercar drivers in various countries

A comparison of the behaviour patterns and opinions of car drivers in various countries shows similar tendencies with increasing motorisation and leads to the conclusion that if the advertising approach is brought in line with these consumer...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Karl-Friedrich Holm
Company: ESSO
June 15, 1973
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Citation

Holm, K. (1973a, June 15). Comparison of behaviour patterns of passengercar drivers in various countries. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/comparison-of-behaviour-patterns-of-passengercar-drivers-in-various-countries


Research papers

Comparison of behaviour patterns of passengercar drivers in various countries (German)

A comparison of the behaviour patterns and opinions of car drivers in various countries shows similar tendencies with increasing motorisation and leads to the conclusion that if the advertising approach is brought in line with these consumer...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Karl-Friedrich Holm
Company: ESSO
June 15, 1973
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Citation

Holm, K. (1973a, June 15). Comparison of behaviour patterns of passengercar drivers in various countries (German). ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/comparison-of-behaviour-patterns-of-passengercar-drivers-in-various-countries-german-


Research papers

Comments on dr. Haldane's paper

I am happy to say that today we have entered the age of reason, enlightenment and science, where research and television programmes are concerned. Much of the credit must go to Dr. Haldane and the ITA, for instigating research into 'the state of...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Peter Sampson
February 1, 1970
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Citation

Sampson, P. (1970a, February 01). Comments on dr. Haldane's paper. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/comments-on-dr-haldane-s-paper


Research papers

Opinion and market research in France

The systematic use of opinion and market research is relatively new in France. In summing up the most important development to be seen is the ever increasing variety of the objectives of opinion and market research. The reason for this lies generally...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Jacques de Felice
June 15, 1965
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Citation

de Felice, J. (1965a, June 15). Opinion and market research in France. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/opinion-and-market-research-in-france


Research papers

Opinion formation and value judgements of Turkish University students

Choice of topics closely related to urgent, rather non-political problems. Opinion research confined until recently to students of various levels, including university. Selected research projects carried out: Impact of the mechanisation of Turkish...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Nermin Abadan
June 15, 1963
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Citation

Abadan, N. (1963a, June 15). Opinion formation and value judgements of Turkish University students. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/opinion-formation-and-value-judgements-of-turkish-university-students