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Webinars

eTrack® - Agile quant-qual pre-testing for real-time assessment and deeper understanding

eTrack® is a quant-qual methodology for pre-testing and concept screening that Happy Thinking People has been running in live sessions for over 20 years. It provides quick and actionable results, robust numbers and clear recommendations for...

Catalogue: Webinars 2020
Author: Sven Arn
Company: Happy Thinking People
October 15, 2020

Webinars

Informing the business with secondary data

In this webinar session, powered by ESOMAR in collaboration with the University of Georgia, and Market Research Institute International (MRII), you will benefit from 3 high-impact takeaways:1. Understand how the business assesses...

Catalogue: Webinars 2020
Author: Jeffrey Hunter
April 21, 2020

Webinars

Storytelling to transform insights to action

Storytelling helps insights professionals to drive change by engaging decision-makers. Effective storytelling goes beyond the data to use emotion as a key driver for decision making. In addition to human intelligence that's required to craft...

Catalogue: Webinars 2020
Authors: Elizabeth P. Morgan, Fenny Léautier, Cinny Little
Companies: Forrester, Market Logic Software, Philips International
May 28, 2020

Webinars

Using semiotics in a brand audit

In the midst of the fourth Industrial Revolution, more than one-third of the skills we believe are essential for today's workforce will have changed according to the Future of Jobs Report from the World Economic Forum. ESOMAR in partnership with...

Catalogue: Webinars 2020
Authors: Chris Arning, Manisha Dikshit, Dinesh Ramchandani
May 6, 2020

Webinars

Revolutionising the way we research emotion

Reading articles about market research and listening to what research buyers tell us they need, there continues to be a hunger for research to: 1. Capture authentic emotion 2. Deliver actionable diagnostic insight 3. Inspire the confidence to act...

Catalogue: Webinars 2019
Authors: Karen Levesley, Alison Phillips, Steliana Ifrim
Company: MM-Eye Ltd
July 12, 2019

Webinars

Key global trends impacting the practice of market research with an awarding-winning case study on automation

Our world is constantly changing, and insights professionals everywhere are faced with the ongoing challenge to adapt our methods and approaches to change with it. In this webinar, you will hear first about some of the key dimensions of that change...

Catalogue: Webinars 2019
Authors: Jackie Lorch, Samantha Bond, Reg Baker, Steliana Ifrim
Company: SKIM
July 25, 2019

Webinars

Delivering business impact with an award-winning market insights platform

In this webinar, you'll learn everything you need to know about market insights platforms' how they help you to find insights, engage the business, drive intelligence, and research new insights. In a live software demo you'll see the three...

Catalogue: Webinars 2021
Authors: Elizabeth P. Morgan, Tim Burge
Company: Market Logic Software
January 21, 2021

Webinars

Doing more with less

During COVID-19, all of us have been forced to do more with less. McDonald's has been forced to cut menu items to streamline work in its kitchens. Dig Insights, as a research partner to McDonald's, was challenged to develop a methodology to help them...

Catalogue: Webinars 2020
Authors: Michaela Charette, Michael Edwards, David Oladejo
Companies: Dig Insights, McDonald's Corporation
September 3, 2020