Abstract:
In this webinar session, powered by ESOMAR in collaboration with the University of Georgia, and Market Research Institute International (MRII), you will benefit from 3 high-impact takeaways:
1. Understand how the business assesses information need and integrates different data streams;
2. Mini-case studies that reveal exactly how secondary-data sources can deliver fresh new business-boosting insights and outcomes to your marketing;
3. Today's key secondary-data sources, and types you can effectively leverage.
This could also be of interest:
Research Papers
Informing companies
Catalogue: Seminar 1993: Marketing And International Research
Author: Philip Wade
 
June 15, 1993
Webinars
Unlocking the Power of Secondary Data
Catalogue: Webinars 2021
Authors: Stephen Kraus, Paul Hunter
Company: ESOMAR
September 15, 2021
Webinars
The (still) unfulfilled promise of secondary data
Catalogue: Webinars 2020
Authors: Reg Baker, Rex Briggs, Sara Jordan
 
September 9, 2020
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)