Informing the business with secondary data
Abstract:
In this webinar session, powered by ESOMAR in collaboration with the University of Georgia, and Market Research Institute International (MRII), you will benefit from 3 high-impact takeaways:
1. Understand how the business assesses information need and integrates different data streams;
2. Mini-case studies that reveal exactly how secondary-data sources can deliver fresh new business-boosting insights and outcomes to your marketing;
3. Today's key secondary-data sources, and types you can effectively leverage.
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