Informing the business with secondary data

Date of publication: April 21, 2020

Catalogue: Webinars 2020

Author: Jeffrey Hunter

Abstract:

In this webinar session, powered by ESOMAR in collaboration with the University of Georgia, and Market Research Institute International (MRII), you will benefit from 3 high-impact takeaways:


1. Understand how the business assesses information need and integrates different data streams;

2. Mini-case studies that reveal exactly how secondary-data sources can deliver fresh new business-boosting insights and outcomes to your marketing;

3. Today's key secondary-data sources, and types you can effectively leverage.

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