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Informing the business with secondary data

Date of publication: April 21, 2020

Catalogue: Webinars 2020

Author: Jeffrey Hunter

Abstract:

In this webinar session, powered by ESOMAR in collaboration with the University of Georgia, and Market Research Institute International (MRII), you will benefit from 3 high-impact takeaways:


1. Understand how the business assesses information need and integrates different data streams;

2. Mini-case studies that reveal exactly how secondary-data sources can deliver fresh new business-boosting insights and outcomes to your marketing;

3. Today's key secondary-data sources, and types you can effectively leverage.

Jeffrey Hunter

Author

This is a long description of some author details.

  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Hunter, J. (2020a, April 21). Informing the business with secondary data. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/informing-the-business-with-secondary-data