Resources Library by ANA

Future ways of communicating with doctors- Analysis of properties and demands of one market

My aim has been to try very cursory to explain why I consider changes necessary, I would, on the basis of an analysis of the Swedish market, like to: A) present important properties of the Swedish Market and the demands which the Swedish Market...

Catalogue: Seminar 1977: Foresight Or Hindsight?

Author: S. A. Ekedahl

March 1, 1977

Should we trust the oracle?

In the work discussed in this paper, a Delphi forecast that had been made in 1969 was examined in detail. Contributors to this study were re-contacted and asked to review their predictions in the light of their experience in the intervening years...

Catalogue: Seminar 1977: Foresight Or Hindsight?

Author: David J. Kreling

March 1, 1977

Magazine circulation and market research

The author has been asked to raise some points about magazine circulation, about the marketing of magazines as fast-moving consumer products and - most importantly - about the current role and possible future role which marketing research plays, or...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry

Author: Klaus May

December 1, 1976

Future developments in milkreplacer

The future is entirely in the hands of the consumer, whose decision is determined by his living standards and habits, as well as by the image of the various types of meat and the price developments of the individual types of meat. These prices again...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market

Author: Hans Spieksma

November 24, 1976

The future of intensive animal rearing in The Netherlands

Intensive animal rearing in the Netherlands till now is done with veal calves, with piglets and there is made a beginning with lambs and heifers. In general, there can be said that the scale of intensity of rearing is fixed by the economy. The more...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market

Author: Sybrand Iwema

November 24, 1976

Foreword

The future of animal protein production is a subject of considerable discussion, of flaring emotions and conflicting situations. This is not surprising because the changes in this sector of the economy have been so vast and come so rapidly that very...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market

Author: Koos van Giezen

Company: Philips International

November 24, 1976

Changing consumer needs in the U.K. packaged holiday market

This paper describes how tour operators, with special reference to the British Airways subsidiary, have responded to changed market conditions in the holiday market since 1973. The changes have been caused by factors outside of the control of the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Albert Gallichan

June 15, 1976

Recent trends and future considerations for the promotions industry

In considering what might happen to the promotions industry in the future, it is essential to go back to the latter part of 1973 at the start of the economic crisis and continuing period of difficult marketing and trading conditions. It is important...

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions

Author: Michael J. Franklin

June 15, 1976

The market research society diploma scheme

The Market Research Society has regarded education as one of its major responsibilities ever since it was founded, and each year a major program of activities is organised which range from basic introductory courses in market research generally...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: John Davis

June 1, 1976