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Research papers

Information system

Those who have been keeping up-to-date with developments in information science and technology, and have access to the enormously expanded volume of information now available, can be forgiven for wishing sometimes that they knew the spell which would...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Andrew Robert McIntosh
January 25, 1984
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Citation

McIntosh, A. R. (1984a, January 25). Information system. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/information-system


Research papers

M.M.I.S- From information to action

A MMIS still is a sensitive, fragile plant. There is a need to cultivate it properly, unless we do not want to take the risk, that the fascination, which came along with the idea to install a MMIS, turns into frustration. So, my critical attitude is...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Werner Retzlaff
January 25, 1984
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Citation

Retzlaff, W. (1984a, January 25). M.M.I.S- From information to action. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/m-m-i-s--from-information-to-action


Research papers

The impact of new technologies on the pharmaceutical marketing researcher

The role of IMS in the pharmaceutical industry is as a data provider. As such I will discuss new technologies as they may impact the provision of data to the industry and to alert you to technologies that are likely to become important in the...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Dennis A. Calvanese
June 15, 1983
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Citation

Calvanese, D. A. (1983a, June 15). The impact of new technologies on the pharmaceutical marketing researcher. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-impact-of-new-technologies-on-the-pharmaceutical-marketing-researcher


Research papers

Managerial learning of technological innovation

This paper attempts to address the question of how policymakers confronted with the task of evaluating a new technology utilize and process information under a prototype decision-support-system environment. The paper posits a path of information...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Peter C. Wilton
June 15, 1983
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Citation

Wilton, P. C. (1983a, June 15). Managerial learning of technological innovation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/managerial-learning-of-technological-innovation


Research papers

What's happening out there?

The title of this paper is a pun on two aspects of Market Research. The first aim is to examine the way in which research in the Pharmaceutical industry differs from conventional Market/Consumer/Media research. The second aim is to to review in some...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Mark Katz
June 15, 1983
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Citation

Katz, M. (1983a, June 15). What's happening out there?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-s-happening-out-there-


Research papers

The changing information requirements for successful strategic planning in the pharmaceutical industry

Worldwide challenges to pharmaceutical industry growth and profitability have resulted in an intensified interest in management effectiveness and efficiency. As a result, planning activities have become more formalised and often more extensive. The...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Marsha H. Fanucci
June 15, 1983
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Citation

Fanucci, M. H. (1983a, June 15). The changing information requirements for successful strategic planning in the pharmaceutical industry. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-changing-information-requirements-for-successful-strategic-planning-in-the-pharmaceutical-industry


Research papers

The expected changes in television environment and their influence on the audiences

A larger number of new opportunities of watching TV will be offered to each individual by the expected developments of the Medium during the Eighties. What will be the reaction of the audiences? Will the individuals increase the time that they...

Catalogue: Seminar 1982: Improving Media Research
Author: Giovanni Fabris
June 15, 1982
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Citation

Fabris, G. (1982a, June 15). The expected changes in television environment and their influence on the audiences. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-expected-changes-in-television-environment-and-their-influence-on-the-audiences


Research papers

Forecasting transport markets

The remainder of this paper is concerned with describing briefly a number of exercises in which research technologies have been utilised in combination to assist in predicting consumer behaviour. Most, but not all are related to investment decisions....

Catalogue: Papers 1982: Social Research And Prediction
Author: David Hollings
June 15, 1982
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Citation

Hollings, D. (1982a, June 15). Forecasting transport markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/forecasting-transport-markets


Research papers

Public service videotex in the 1980s

This paper outlines the nature of public service videotex. It describes both the medium and progress, and notes the reasons for lack of market progress. Changes in the marketing and management of the system have been introduced. These are discussed...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Barry J. Witcher
June 15, 1981
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Citation

Witcher, B. J. (1981a, June 15). Public service videotex in the 1980s. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/public-service-videotex-in-the-1980s