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Managerial learning of technological innovation

Date of publication: June 15, 1983

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Peter C. Wilton

Abstract:

This paper attempts to address the question of how policymakers confronted with the task of evaluating a new technology utilize and process information under a prototype decision-support-system environment. The paper posits a path of information acquisition and processing derived from a multi attribute notion of information utility.

Peter C. Wilton

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Companies: Unilever, Moskowitz Jacobs Inc.

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Moskowitz and Hartmann (2008a, September 26). Learning to win. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/learning-to-win


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https://ana.esomar.org/documents/construction-of-innovation-environments


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Citation

Wilton, P. C. (1983a, June 15). Managerial learning of technological innovation. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/construction-of-innovation-environments