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Research papers

Distribution policy and distribution research

Because of the growing costs, distribution, policy and distribution research become more and more important to marketing for publishers. It is, therefore, necessary to improve the economic base of distribution of press products. To solve the...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: Uwe Johannsen, Claus Merbold
June 15, 1972
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Citation

Johannsen and Merbold (1972a, June 15). Distribution policy and distribution research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/distribution-policy-and-distribution-research-


Research papers

New methods for new research (French)

The objective of this paper is to explain the principles of several analytical methods (Part 2) and how they can be used (Part 3), as shown by the last two years of experience with Programs for Structuring Data (P.S.D.) that are available on the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Patrice Bertier, Jean-Marie Bouroche
June 15, 1972
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Citation

Bertier and Bouroche (1972a, June 15). New methods for new research (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-methods-for-new-research-french-


Research papers

The computer and marketing information systems

The existence of the computer influences conceptually as well operationally the design of a marketing information system (MIS) and the application of a MIS the computer mostly is the centre in which all the computer techniques are integrated. This...

Catalogue: The European Marketing Research Review 1971
Author: Jan Ten Sijthoff
June 15, 1971
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Citation

Sijthoff, J. (1971a, June 15). The computer and marketing information systems. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-computer-and-marketing-information-systems


Research papers

A simulation model for the development and control of products their packaging and advertising

The Objectives underlying the implementation of the system include: 1. To find out in detail: a) What opportunities exist within a market for new brands; b) How the positioning of current brands should be modified.2. To provide a valid basis (both...

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Author: W. A. K. Frost
June 15, 1971
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Citation

Frost, W. A. (1971a, June 15). A simulation model for the development and control of products their packaging and advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-simulation-model-for-the-development-and-control-of-products-their-packaging-and-advertising


Research papers

Forecasting with mathematical models

The development of such large, coherent computer models is still in its early stages. Basic social sciences research is still required. This is why a group of large European corporations (including PHILIPS) have sustained since 1964 a research...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: E. Fontela
September 1, 1970
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Citation

Fontela, E. (1970a, September 01). Forecasting with mathematical models. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/forecasting-with-mathematical-models


Research papers

Experiments on an adaptive computer model of a distribution channel

The aim of the paper is to use computer simulation models of an entire industry's distribution channel as instruments of theory development. The major phenomena to be explained center around recent developments in distribution systems, resulting from...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Martin Pfaff
November 1, 1969
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Citation

Pfaff, M. (1969a, November 01). Experiments on an adaptive computer model of a distribution channel. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/experiments-on-an-adaptive-computer-model-of-a-distribution-channel


Research papers

Opportunities created by the use of a computer

The two fundamental characteristics of the computer are selected and related to the market research analysis situation. To illustrate the first of these the whole area of education and communication is examined in the context of the use of a general...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Guy Sutcliffe
June 15, 1969
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Citation

Sutcliffe, G. (1969a, June 15). Opportunities created by the use of a computer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/opportunities-created-by-the-use-of-a-computer


Research papers

A corporate financial model

The factors entering into the financial planning of a large corporation are manifestly intricate, and even in the few instances in which the long term objectives are unambiguously defined it is rarely easy to see how these can be attained. In some...

Catalogue: Seminar 1968: Operational Research In Marketing
Authors: B. E. Baldrey, K. S. Feldman, B. Athorne, R. Wilson
November 1, 1968
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Citation

Baldrey, Feldman, Athorne and Wilson (1968a, November 01). A corporate financial model. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-corporate-financial-model


Research papers

The computer in media planning

The media planner in the U.K. media situation is faced with a very large area of choice, together with a lot of information about the combinations of media he can select to reach a particular market for a particular sum of money. Judgements have to...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: M. H. J. Webb
June 15, 1965
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Citation

Webb, M. H. (1965a, June 15). The computer in media planning . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-computer-in-media-planning-