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de Groot, G. (1976a, June 01). Who should educate whom? . ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/who-should-educate-whom-
Helfrich, A. C. (1976a, April 01). A marketer's view. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/a-marketer-s-view
Braunschweig, E. (1975a, August 01). Family buying decisions. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/family-buying-decisions
Britt, S. H. (1975a, August 01). Standardizing advertising for the international market. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/standardizing-advertising-for-the-international-market
van Raaij, W. F. (1975a, June 01). Evaluation process models. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/evaluation-process-models
Aspden, J. (1975a, June 01). A note on relative validity . ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/a-note-on-relative-validity-
Krans and Goud (1974a, September 01). Image research and the retailer. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/image-research-and-the-retailer
Le Maire and Evrard (1974a, September 01). The use of marketing research in large French companies (French). ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/the-use-of-marketing-research-in-large-french-companies-french-
Westwood and Hayes (1974a, September 01). The baptism of the trade off model in Europe . ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/the-baptism-of-the-trade-off-model-in-europe-