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Revue Française du Marketing (Décembre 2012)

Qu'on l'appelle consom'acteur, conso'battant ou néo-consommateur, le nouveau consommateur fait l'objetces dernières années d'une attention toute particulière, notamment de la part du champ académique mais passeulement. En effet, les...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2012

Research papers

Tourism saturation

The objective of this paper is to attempt to predict when tourism saturation will be reached in the UK; to identify the factors which are critical in determining saturation levels; finally to indicate where demand and supply may not in future be...

Catalogue: Seminar 1977: Travel And Tourism
Author: Thomas J. Carter
June 15, 1977

Research papers

The Iguassu project

The Iguassu Project is a market research study which faces a unique situation: the strategic repositioning of a tourist region very important to three countries - Argentina, Brazil and Paraguay - seeking to construct a new and international brand for...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Julio Cesar Tannus, Roseli Stier Azambuja
Company: Ogilvy
September 1, 1996

Research papers

Improving the profitable use of continuous research

It is probably relatively easy to assess the need for such information when it is only used in-house, but how does an organisation which provides a service to the public at large assess the value of the research it disseminates? This question arose...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Author: Mary Bartram
August 1, 1981

Research papers

Danes' attitudes to Norway as a holiday resort

The main purpose of the study on which this paper is based is to investigate the Danes' attitudes and behaviour to Norway as a holiday resort (summer and winter respectively). The main purpose of this paper is partly to present some of the main...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Authors: Knut J. Tallhaug, Nils Röhme
June 15, 1983

Research papers

More family in your holiday

There is no doubt that children play an important role in the tourism process. It is often the children who influence their parents' decision regarding the vacation. They are also the ones who make a return to the same place more likely, if they have...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Author: Schimun Murk
June 15, 1983

Research papers

Mystery shopper research

Mystery shopper research (or mystery buyer research) is an often underestimated instrument with respect to its various applications. In industries where personal selling is the most important or one of the most important marketing mix variables, MSR...

Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: Eric Sondervan, Ad Schalekamp
Company: NIPO
June 15, 1991

Research papers

A market segmentation on holidays abroad

During the past two decades an every year increasing part of the Dutch population went abroad on holiday. To indicate how this overall growth of the market for holidays abroad has developed, we show some figures from representative NIPO sample...

Catalogue: Seminar 1967: Travel and Tourism
Authors: Ger C. Schild, Jacques Antoine
Company: NIPO
June 15, 1967

Research papers

Researching in the market for accommodation

The need for more accommodation does not, however, mean the creation of just any accommodation anywhere. It means the provision of sufficient accommodation of the right type in the right place. The extent and type of additional capacity required may...

Catalogue: Seminar 1967: Travel and Tourism
Authors: Bryan E. Atkin, Jacques Antoine
June 15, 1967