Abstract:
Main impact: As the Latin Airline giants TAM and LAN merged, they faced a whole host of challenges ahead of them as they looked to restructure and gain efficiencies, whilst shaping a strategy for the new LATAM brand. They joined forces with MESH Experience to support them on this epic journey. In this submission, we outline the strategies adopted to tackle these challenges, and practical ways for you to employ the same techniques in your day-to-day lives, in order to get insight converted into action.
Research Papers
Unifying measures of customer experience and satisfaction
Catalogue: Congress 2018
Authors: Jeffrey Mercer, Mareth Cordell
Company: GlobeScan Incorporated
September 23, 2018
Research Papers
Making data fit
Catalogue: Congress 2017: Visionary
Authors: Caroline Bates, Ali Powell
 
August 22, 2017
Research Papers
Build, measure, learn
Catalogue: Congress 2017: Visionary
Authors: Patrick Fagan, Sally Wu
 
September 4, 2017
