Redesigning a brand tracker

Date of publication: March 15, 2018

Abstract:

Main impact: As the Latin Airline giants TAM and LAN merged, they faced a whole host of challenges ahead of them as they looked to restructure and gain efficiencies, whilst shaping a strategy for the new LATAM brand. They joined forces with MESH Experience to support them on this epic journey. In this submission, we outline the strategies adopted to tackle these challenges, and practical ways for you to employ the same techniques in your day-to-day lives, in order to get insight converted into action.

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