Resources Library by ANA

Building profit through innovation in property development

This paper will demonstrate: key stages in the development of dynamic and innovative models based on consumer, industry and business research and intelligence; market research driving decisions and strategy, resulting in a significant increase in the...

Catalogue: Congress 2011: Impact

Authors: John Marinopoulos, Matt Elliott, David Laffin

Company: PwC

September 18, 2011

Insight simplicity

Striving for simplicity itself is nothing new. However, what has changed is the level of distraction in the current age. Within this context it is now difficult for decision makers to see the information they need. Successful insight delivery must...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Authors: Sangeeta Gupta, Andrew Vincent

Company: PepsiCo

March 20, 2011

Research 3.0

This paper describes the philosophy -the rational investigation of applying Neuroscience and Psychotherapy in market research. The authors postulate that ancient wisdom and modern science can be applied to develop a research model that taps into the...

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Authors: Lana Novikova, Corrine Sandler

Company: Fresh Intelligence

March 1, 2011

The dots can only be connected with a tune!

Based on a real-life case study, this paper demonstrates an approach combining online research with several other data sources to address a client business issue. The frame includes an online survey, qualitative research, retail panel data and...

Catalogue: Online Research 2010: E-Universe

Authors: Claudia Suárez-Gapp, Frank Hofmann

Companies: Nielsen, Nestlé

October 19, 2010

Using online bulletin boards to develop high-value corporate strategy

Insights generated from interviews with hard to pin down stakeholders (ex. C-suite executives from customers in the B2B arena) can provide a benefit for planning corporate strategy. Online bulletin boards provide a powerful and flexible way to...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Michael Feehan, Penny Mesure, Orla McGouran

Company: Philips International

September 15, 2010

Damasio

We cannot turn our backs on progress and progress is now linked to neuroscience. The challenge is to demonstrate how a neuroscientific approach can represent an opportunity to improve the research tools which are currently at our disposal. Can it...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Nuria Serrano, Cristina De Balanzó, Siemon Scamell-Katz

Company: KANTAR TNS Malaysia

September 15, 2010

Healthy business

Forecasting of new pharmaceutical products is in the midst of a revolution. Good forecasts must increasingly control for the impacts of health outcomes research, market access, pricing, and promotional response on usage and sales. Fortunately, the...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Author: Kenneth L. Sobel

March 3, 2010

Mind games

This paper is aimed to showing ways to enrich and refine our research approaches based on these findings. In addition, a way to actually measure the differences between 'real behaviour' and 'cognitive answer' is examined as well as a way to measure...

Catalogue: Qualitative 2009: The Evolving Human

Authors: Michael Wittenberg, Hans-Bert Matoul, Stefan Hagl

Company: Happy Thinking People

November 23, 2009

The 'insight' story

The final outcome form this paper is a checklist which synthesizes the findings. Using this checklist, a market research professional can evaluate and identify an 'Insight' generated, before communicating to the client and therefore can deliver as...

Catalogue: Consumer Insights 2009: The Pragmatic Approach

Authors: Suresh Ramalingam, Aruni Ghosh

Company: Nielsen

February 11, 2009