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Research papers

Indigenous European marketing

The identification of Europe's indigenous needs is best pursued by taking education outside the walls of the academy into a pattern of custom-built learning, which is determined to change behaviour as well as simply purvey knowledge. Rather than seek...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Gordon S.C. Wills
June 1, 1976
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Citation

Wills, G. S. (1976a, June 01). Indigenous European marketing. ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/indigenous-european-marketing


Videos

Know when to art, know when to science

Marketing has come a long way. And while there's no doubt all the science and technology has made marketing smarter, has it made it better? I'm not so sure. We need to remember that marketing will always be more art than science; marketing is a...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Brent Smart
May 13, 2018
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Citation

Smart, B. (2018a, May 13). Know when to art, know when to science. ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/know-when-to-art-know-when-to-science


Magazines

Revue Française du Marketing 2002 (N. 186)

Les deux premiers articles ont ceci de commun qu'ils portent sur desobstacles majeurs auxquels le marketing se trouve aujourd'hui confronté.Le premier obstacle est la situation de crise. Les auteurs, LaurentHermel et Albert Louppe se livrent à...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
January 1, 2002
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Citation

, A. (2002a, January 01). Revue Française du Marketing 2002 (N. 186). ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2002-n-186-


Research papers

Modelling

The paper stresses the need for modelling as a tool for structuring the complexities of the marketing environment so that marketing management can better utilise the data at their disposal as well as their knowledge. This will help in meeting the...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Danny A. Nijburg
January 25, 1984
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Citation

Nijburg, D. A. (1984a, January 25). Modelling. ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/modelling


Magazines

Revue Française du Marketing 1997 (N. 164)

Un second numero special, et vos nombreux articles a venir permettront de remplir les blancs et peut-être de completer cette approche un peu systématique par deux autres angles d'attaque: -Les secteurs ou le marketing montre des tendances...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
April 1, 1997
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Citation

, A. (1997a, April 01). Revue Française du Marketing 1997 (N. 164). ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-1997-n-164-


Research papers

Toward marketing development or alternative strategies in managerial marketing education

The function of marketing education for managers is to bridge the gap which exists between theoretical concepts and practical application/implementation. In this connection, the didactic structure of the educational process is of much importance and...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: A. P. van Gent
June 1, 1976
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Citation

van Gent, A. P. (1976a, June 01). Toward marketing development or alternative strategies in managerial marketing education. ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/toward-marketing-development-or-alternative-strategies-in-managerial-marketing-education


Videos

Marketing transformation in the galactic age

Summarising his recently launched book: "MARKETING is FINANCE is BUSINESS" in 4 key stages, you will discover the rocket science behind the creation of meaningful marketing miracle in the galactic age upon us. Chris will show why marketing based on...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Chris R. Burggraeve
September 8, 2019
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Citation

Burggraeve, C. R. (2019a, September 08). Marketing transformation in the galactic age. ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/marketing-transformation-in-the-galactic-age


Research papers

The requirements of the marketing research process in marketing, and the way in which these requirements can be met by marketing educators

The author is responsible for marketing research courses which form part of Marketing degree and other courses in the University of Strathclyde at Glasgow in the U.K. The objectives of these research courses have to be decided in the light of the...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: John A. Bound
June 1, 1976
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Citation

Bound, J. A. (1976a, June 01). The requirements of the marketing research process in marketing, and the way in which these requirements can be met by marketing educators. ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/the-requirements-of-the-marketing-research-process-in-marketing-and-the-way-in-which-these-requirements-can-be-met-by-marketing-educators


Magazines

Revue Française du Marketing (Avril 2011)

Ces dernières années, une tendance très netteest apparue dans l'économie mondiale à se tournervers les opérations à l'échelon international. Pourcertaines compagnies, le souci de «devenir international» ou de «devenir...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
April 1, 2011
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Citation

, A. (2011a, April 01). Revue Française du Marketing (Avril 2011). ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-avril-2011-