Abstract:
For over thirty years the marketing discipline's self-concept has been dominated by 'the marketing concept' - the conviction that the purpose of the organization is to 'create satisfied customers'. In fact, the real purpose is control and when looked at in this light it may be that the whole marketing concept and process need to be re-evaluated.
This could also be of interest:
Magazines
Marketing and research today (August 1990)
Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
 
August 1, 1990
Magazines
Marketing and research today (February 1991)
Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
 
February 1, 1991
Magazines
Marketing and research today (June 1991)
Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
 
June 1, 1991
