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Research papers

Results on direct mail from household panel

There has been for several years a lot of speculations in Finland on direct marketing and direct mail advertising. Many advertisers have seen direct mail as a new possibility to reach their target groups more efficiently and at a lower price than by...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Eila Liimatainen
June 15, 1986
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Citation

Liimatainen, E. (1986a, June 15). Results on direct mail from household panel. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/results-on-direct-mail-from-household-panel


Research papers

The readership of recruitment ads

Helsingin Sanomat is the largest newspaper in Finland with a circulation of over half a million copies on Sundays and over 427.000 on weekdays. A major share of the newspaper's advertising sales consists of classified advertising, mainly real estate,...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Caroline Lilius
June 15, 1986
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Citation

Lilius, C. (1986a, June 15). The readership of recruitment ads . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-readership-of-recruitment-ads-


Research papers

The market of daily press in Barcelona

The success of "EL PAIS" is due to the combination of a series of factor which have coincided in the newspaper since beginning. The first of them, its particular system of owner ship, gave "EL PAIS" some features which made it different from the...

Catalogue: Seminar 1985: Quality In Publishing
Author: Ginés Garrido Alart
November 27, 1985
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Citation

Alart, G. G. (1985a, November 27). The market of daily press in Barcelona. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-market-of-daily-press-in-barcelona


Research papers

Body language in newspapers

This paper details the findings of an empirical study designed to investigate just how powerful newspaper headlines might be in terms of: 1) communicating signals that allow the reader to identify the title, in the absence of any other, formal,...

Catalogue: Seminar 1983: Publishing A Better Product
Authors: Brian Haworth, Colin Bowring
November 23, 1983
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Citation

Haworth and Bowring (1983a, November 23). Body language in newspapers . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/body-language-in-newspapers-


Research papers

Research for the development of Frankfurt Financial Times

In this paper I will be mainly talking about the research done in the third of these phases and I will confine ray attention to research needs of editorial and of circulation marketing. As a general observation with respect to these needs, we do...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Michael D. Ryan
November 23, 1983
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Citation

Ryan, M. D. (1983a, November 23). Research for the development of Frankfurt Financial Times . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-for-the-development-of-frankfurt-financial-times-


Research papers

Editorial research on a syndicated basis for Danish newspapers

As the Danish provincial papers are aware of the competition from the national dailies as well as from the magazines and the electronic media they have been willing to pay rather big amounts of money to be included in the syndicated media survey in a...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Sigurd Bennike
November 23, 1983
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Citation

Bennike, S. (1983a, November 23). Editorial research on a syndicated basis for Danish newspapers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/editorial-research-on-a-syndicated-basis-for-danish-newspapers


Research papers

The mail on Sunday

The object of this paper is to tell the story of the launch of The Mail on Sunday and how it nearly came to disaster; was relaunched and how it arrived in the position in which we currently find it which is the fastest growing newspaper in Fleet...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Mike A. Newman
November 23, 1983
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Citation

Newman, M. A. (1983a, November 23). The mail on Sunday. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-mail-on-sunday


Research papers

The international newspaper

In the Spring of 1981, the 1980 European research programme was adapted and used in South East Asia. The main objective of this study was to look at the impact of the launch in S.E. Asia and to check that the editorial content of the newspaper was...

Catalogue: Seminar 1983: Publishing A Better Product
Authors: David S. Mitchell, Barbara R. Lewis
November 23, 1983
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Citation

Mitchell and Lewis (1983a, November 23). The international newspaper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-international-newspaper


Research papers

Methodological experiments of measuring the coverage of daily newspapers

The prime consideration of this paper is a methodological experiment, carried out by Media Markt Analysen, Frankfurt, in the autumn of 1981 which was aimed to check the measurement of the coverage of BILD and regional daily newspapers. Starting point...

Catalogue: Seminar 1982: Improving Media Research
Authors: Eva Maria Hess, Otmar Ernst
June 15, 1982
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Citation

Hess and Ernst (1982a, June 15). Methodological experiments of measuring the coverage of daily newspapers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/methodological-experiments-of-measuring-the-coverage-of-daily-newspapers