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Creating a sustainable future for MROCs

Our industry has embraced MROCS as a new tool. Whereas most researchers still celebrate the richness this phenomenon offers, others are already pushing the "cost-efficiency" button to squeeze in as many projects as possible. Already we have seen...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Jos Vink, Anke Bergmans, Michelle de Laat
June 15, 2013

Research papers

Methodical test to probe the usefulness of surveys bases on self administered and phone interviews to analyse the competition between local banks

This contribution describes a methodological test conducted by the Institut fur Demoskopie Allensbach in conjunction with Produkt+Markt, Gesellschaft fUr Marktforschung und Markefing-Planung mbH & Co. and commissioned by the Association of German...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Herbert Geiger, Edgar Erben
June 15, 1979

Research papers

A comparative assessment of the costs and benefits of single location and multiple location telephone interviewing for multi-national research

The aim of this paper is to assess the comparative costs and benefits of single location and multiple location telephone interviewing for multi-national research projects. Special attention is paid to studies involving two or more European countries,...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Nick H. Sparrow
Company: Marplan Forschungsgesellschaft mbH
June 15, 1984

Research reports

3100 copier advertising effectiveness

In March 1974 CRAM carried out a telephone interviewsurvey in the Greater Manchester area amongstbuyers of office equipment in the industry, to evaluate theeffectiveness of a press advertisement for the 3100 copiers,appearing in the Guardian and the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 25, 1973

Research papers

Use of introductory letters for telephone interviews

As the number of private telephone subscribers increases (in September 1973, 57 % of all households in the Netherlands had home telephones), interviewing by telephone of samples of private persons is becoming a thing of the present or of the near...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: T. H. M. van Kooten
June 15, 1973

Research papers

Pharmaceutical concept tests by telephone

The general image of telephone interviewing is of very short quantitative measurements.Therefore , the idea of using telephone interviewing for studies with medical doctors has so far rarely been realised. This is true despite of the fact that...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: Ralph Weill
March 1, 1975

Research papers

Comparisons of readership data derived from aided recall data and diary records

Conventionally readership data in Great Britain has been collected by personal interview methods using a form of aided recall. In 1973, London Weekend Television Limited commissioned Marplan Limited to carry out a series of diary panel studies in...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Sue Stoessl, J. Stocks
August 28, 1977

Research papers

Practical experience with central telephone interviewing

The paper discusses the advantages and disadvantages of centralised telephone interviewing, in particular in comparison with conventional decentralised personal interviewing. Centralised telephone interviewing provides real benefits in terms of...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Ian Jarvis
Company: Burke, Inc.
September 1, 1978

Research papers

Market potential

Deregulation is creating competition in the communications industry, allowing telephone service providers, media companies and other firms to offer everything from local telephone services to video-on-demand. Businesses are especially being targeted...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Steven H. Cohen, Donald A. Anderson, Jill Hesser
June 15, 1996