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Get to know your customers on the web, but how?

Date of publication: September 1, 2000

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: Axel Theobald

Abstract:

The paper briefly shows the different possibilities and important factors for designing web surveys. It also describes results of an evaluation study that compared web with telephone interviewing. Variables like recruiting methods, motivation for respondents and questionnaire design were controlled and their impact on different survey characteristics measured.

Axel Theobald

Author

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Research Papers

Collaborative panel management

Catalogue: Panel Research 2008

Authors: Paul Johnson, Bob Fawson

 

October 24, 2008

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Citation

Johnson and Fawson (2008a, October 24). Collaborative panel management. ANA - ESOMAR. Retrieved February 01, 2023, from


https://ana.esomar.org/documents/collaborative-panel-management


Research Papers

Raising diary response among young people

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Author: Marion Appel

Company: GfK

April 1, 2001

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Citation

Appel, M. (2001a, April 01). Raising diary response among young people. ANA - ESOMAR. Retrieved February 01, 2023, from


https://ana.esomar.org/documents/raising-diary-response-among-young-people


Research Papers

The craftsmanship behind a quality panel

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Rune T. Eilertsen, Leif Henrik Husom

 

April 17, 2005

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Citation

Eilertsen and Husom (2005a, April 17). The craftsmanship behind a quality panel. ANA - ESOMAR. Retrieved February 01, 2023, from


https://ana.esomar.org/documents/the-craftsmanship-behind-a-quality-panel


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Citation

Theobald, A. (2000a, September 01). Get to know your customers on the web, but how?. ANA - ESOMAR. Retrieved February 01, 2023, from


https://ana.esomar.org/documents/the-craftsmanship-behind-a-quality-panel