Abstract:
The paper briefly shows the different possibilities and important factors for designing web surveys. It also describes results of an evaluation study that compared web with telephone interviewing. Variables like recruiting methods, motivation for respondents and questionnaire design were controlled and their impact on different survey characteristics measured.
This could also be of interest:
Research Papers
Better understand your customers!
Catalogue: ESOMAR Customer Relationship Management Conference 2002
Authors: Tom Khabaza, Alex Nippe
 
March 17, 2002
Research Papers
You love the Web? But how much?
Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Emmanuel Huet, Gabriela Barrios
 
June 23, 2013
Research Papers
Bunking with your customers
Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Laura E. Wendt, Petra Sonderegger
Company: Viacom International Media Networks
November 10, 2002
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)