Get to know your customers on the web, but how?

Date of publication: September 1, 2000

Author: Axel Theobald


The paper briefly shows the different possibilities and important factors for designing web surveys. It also describes results of an evaluation study that compared web with telephone interviewing. Variables like recruiting methods, motivation for respondents and questionnaire design were controlled and their impact on different survey characteristics measured.

Axel Theobald


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