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Get to know your customers on the web, but how?

Date of publication: September 1, 2000

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: Axel Theobald

Abstract:

The paper briefly shows the different possibilities and important factors for designing web surveys. It also describes results of an evaluation study that compared web with telephone interviewing. Variables like recruiting methods, motivation for respondents and questionnaire design were controlled and their impact on different survey characteristics measured.

Axel Theobald

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Citation

Theobald, A. (2000a, September 01). Get to know your customers on the web, but how?. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/web-interviewing