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Research papers

Technological innovations in outdoor media research

This paper reviews the system developed by Portland Latin America allowing reliable information on outdoor media to be gathered quickly, easily and economically. Applying technological developments to their research methodologies, it is now possible...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Author: Paula Fernandez
June 20, 2003

Research papers

A marketing information system

The complexity of modern business is such that it is sometimes necessary for us to stand back and try to find an underlying theory or concept on which to hang all the various otherwise dissociated problems and events. The purpose of this paper is to...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: David Miln
June 15, 1969

Research papers


Successful enterprises within the whole SME structure are characterized by their high rate of flexibility. This fact forms the strength of SME's with regard to big companies. Flexibility is shown at its utmost in the ability to react effectively on...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Author: P. van Dijk
June 15, 1987

Research papers

The changing information needs of the business community

Part I of this paper sets out by examining the external factors of change and how corporations are organisationally adjusting to the new reality. Set against this background, the new type of highly adaptable and flexible company has very specific...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Authors: Emil Baschnonga, Georgette Lubbock
January 25, 1984

Research papers

MIS, management information system at Volvo car corporation

The MIS system is a system developed for management within Marketing and Sales at Volvo Car Corporation in Gothenburg, Sweden. The project started in 1986 and MIS has become a strategic product and a powerful support for management in their decision...

Catalogue: Seminar 1990: How To Cope With Data Overload
Authors: Birgitta Wagner, Kristina Högberg
June 15, 1990

Research papers

Exit: Marketing research industry

This paper is written by a management consultant; one who, by the nature of his task, must try to know, develop and fertilise the soil on which managerial talent in business can grow and bear fruit. One vital constituent of that soil is...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Martin van Mesdag
June 15, 1973

Research papers

How to communicate with your programmer

The users of management information systems and the designers and programmers of such systems live in different worlds; they have different backgrounds, skills and motivations. As a result communication between the two groups can be difficult....

Catalogue: Seminar 1980: Information Systems In Action
Author: Richard W. Hill
Company: Nielsen
June 15, 1980

Research papers

Research and politics in Amsterdam

I wish to discuss the way in which we in Amsterdam brought about a peaceful coexistence of information and policymaking. It may strike you that the essence of my arguments will be information and not research. The problems touch a much wider area...

Catalogue: Papers 1982: Social Research And Prediction
Author: Hans Oosterbaan
June 15, 1982

Research papers

The USEGO story

In the late sixties, the commercial and financial situation of USEGO, largest consumer cooperative of Switzerland, had become extremely critical. The Marketing Department of Allgemeine Treuhand AG, Zurich, was charged to elaborate a new marketing...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: Peter Welti
April 1, 1974