Back

Process from research to information business

Date of publication: January 25, 1984

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Authors: Leila Lotti, Markku Takanen

Abstract:

In 1975 we started building our first data bank without an existing model. So far we have met with many problems and challenges which are centrally connected with the research institute's change of role from a researcher to a data producer. This is not a story of a sudden success and riches but an account of a research institute's learning process which we have gone through during the past eight years.

Leila Lotti

Author

This is a long description of some author details.

Markku Takanen

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Lotti and Takanen (1984a, January 25). Process from research to information business. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/process-from-research-to-information-business