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Process from research to information business

Date of publication: January 25, 1984

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Authors: Leila Lotti, Markku Takanen

Abstract:

In 1975 we started building our first data bank without an existing model. So far we have met with many problems and challenges which are centrally connected with the research institute's change of role from a researcher to a data producer. This is not a story of a sudden success and riches but an account of a research institute's learning process which we have gone through during the past eight years.

Leila Lotti

Author

This is a long description of some author details.

Markku Takanen

Author

This is a long description of some author details.

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Citation

Lotti and Takanen (1984a, January 25). Process from research to information business. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/process-from-research-to-information-business