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Research papers

Media research in the Netherlands 1970-1980

In this paper the state of media research in the Netherlands in the early seventies and the developments that ensued up till now will be systematically dealt with. Typical of the period 1970 till 1980 was the rapidly growing need for qualitative data...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Hans Elzinga
June 15, 1980
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Citation

Elzinga, H. (1980a, June 15). Media research in the Netherlands 1970-1980. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/media-research-in-the-netherlands-1970-1980


Research papers

Information systems

Management information systems are still designed to monitor internal historical events rather than to scan the business environment for future opportunities. This paper identifies the specific abilities which companies must have to survive during...

Catalogue: Seminar 1980: Information Systems In Action
Author: Martin van Mesdag
June 15, 1980
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Citation

van Mesdag, M. (1980a, June 15). Information systems. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/information-systems


Research papers

Cultural industries

The purpose of this paper is to describe some main features of the "cultural industries" as a basis for a discussion of corporate strategies in the field. The future of these industries relies on cannon trends which affect the cultural features of...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Authors: Jacques Antoine, Michel Salomon
November 1, 1979
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Citation

Antoine and Salomon (1979a, November 01). Cultural industries. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/cultural-industries


Research papers

Experiences with circulation control by computer-based and supervision models

The following paper is concerned with improvements and expansion of computer models which where presented to the 1976 ESCMAR Seminar. There is a short introduction of the ASVAG applied investigation to establish objectives and parameters, and an...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Authors: Peter Eckhoff, Heino Stöwsand
November 1, 1979
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Citation

Eckhoff and Stöwsand (1979a, November 01). Experiences with circulation control by computer-based and supervision models. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/experiences-with-circulation-control-by-computer-based-and-supervision-models


Research papers

Syndicated research as a source of ad hoc and trend data on financial services

This paper concerns the data which are available for Financial Services through the Target Group Index. Following a brief introduction - which covers the size and scope of the TGI - it illustrates the types of data which are available in the report,...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: John Bermingham
June 15, 1979
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Citation

Bermingham, J. (1979a, June 15). Syndicated research as a source of ad hoc and trend data on financial services. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/syndicated-research-as-a-source-of-ad-hoc-and-trend-data-on-financial-services


Research papers

New methods of telephone interviewing A&S/CATI

In recent years in the United States, we have witnessed rapid growth in the use of telephone interviewing in survey research. A major element of this growth has been the substitution of telephone inter- view procedures for the (apparently) more...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Irving Roshwalb, Leonard Spector, Albert Madansky
June 15, 1979
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Citation

Roshwalb, Spector and Madansky (1979a, June 15). New methods of telephone interviewing A&S/CATI. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/new-methods-of-telephone-interviewing-a-s-cati


Research papers

State of new product market research around the world

This paper assesses the state of worldwide new product market research from the perspective of the author's 40 years experience in the United States, Europe and other areas and in building and directing a market research organization for a...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Richard M. Seitz
March 1, 1979
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Citation

Seitz, R. M. (1979a, March 01). State of new product market research around the world. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/state-of-new-product-market-research-around-the-world


Research papers

Marketing models for use in practice

This paper attempts to summarize the weaknesses of marketing models which are set up with the aid of conventional methods and shows why many of these models are never used in practice. It also presents a setup, which was developed in practice and...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Authors: Rudolf Lewandowski, Heino Stöwsand
March 1, 1979
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Citation

Lewandowski and Stöwsand (1979a, March 01). Marketing models for use in practice. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/marketing-models-for-use-in-practice


Research papers

European media research

Media research in different countries should be more similar than it is. The variety is due to the different scales on which research can be afforded and to the different media available for advertising and hence the incentives for commercial...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Simon Broadbent
March 1, 1979
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Citation

Broadbent, S. (1979a, March 01). European media research. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/european-media-research