Information systems

Date of publication: June 15, 1980


Management information systems are still designed to monitor internal historical events rather than to scan the business environment for future opportunities. This paper identifies the specific abilities which companies must have to survive during the 1980s and it draws inferences for the architecture and management of information systems to enable those abilities to be developed. The paper concludes by suggesting a number of specific ways in which marketing researchers could serve the future needs of business.

  • PDF
  • This could also be of interest