Resources Library by ANA

New insights from old information

In this paper experiences and results are presented in regard to marketing analyses within the dutch book publishing industry. In the first part a description is given of the general situation of the book publishing industry in Holland and the...

Catalogue: Seminar 1977: Marketing Management Information Systems

Authors: Wil J. Botman, R. H. Da Silva

June 15, 1977

The future of intensive animal rearing in The Netherlands

Intensive animal rearing in the Netherlands till now is done with veal calves, with piglets and there is made a beginning with lambs and heifers. In general, there can be said that the scale of intensity of rearing is fixed by the economy. The more...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market

Author: Sybrand Iwema

November 24, 1976

Political preference as a marketing problem

In this paper we will outline an approach that is substantially different from this traditional method, one that starts at a strictly individual level and tries to find from this position more generalisable conclusions. To be more specific, we will...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Alfred E. Bronner, Robert De Hoog

Company: Veldkamp Marktonderzoek

June 15, 1976

Qualitative media research in practice

Quantitative media research is regularly undertaken in the Netherlands, such as the TON and NOP surveys, to mention but two. Qualitative media research is regularly discussed in the Netherlands, as for instance, at Media Work Group meetings and...

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Sikke Bakker

March 10, 1976

The usage of qualitative media research data in the practice of media planning

The purpose of this paper is to show how quantitative and qualitative media research data can be used in every step of advertising planning and especially in the practice of the media planning. This practice is the situation in The Netherlands at...

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Bonny G.J. Stoelinga

March 1, 1976

Long term energy scarcities and building specifications

The Dutch government has to issue: A. Stringent requirements concerning heat and insulation in new buildings; B. A system of subsidies for improving heat insulation in existing dwellings and other buildings. Previously, when energy was both abundant...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Theo Hess

Company: NIPO

August 1, 1975

Marketing & the consumer

In the following paper some remarks are made about the general theory of consumerism and about studies which have been publicised. In this paper we shall show some results of the study, focussed on the relations between criticism of advertising and...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: John Knecht, Peter H. van Westendorp

September 1, 1974

Research on crime, criminal law and criminal justice in Holland

This paper traces the research done on crime, criminal law and criminal justice in Holland since 1960. The headings uses have been taken from Albert D. Biderman et al. In addition reference is made to some current research. The concluding section...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Theo W. Scholten

September 1, 1973

Use of introductory letters for telephone interviews

As the number of private telephone subscribers increases (in September 1973, 57 % of all households in the Netherlands had home telephones), interviewing by telephone of samples of private persons is becoming a thing of the present or of the near...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: T. H. M. van Kooten

June 15, 1973