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Research papers

Changing distribution channel relationship in the Eighties

Yugoslavia nowadays has a powerful textile and garments industry which is relatively evenly spread throughout her territory and which unites more than a hundred years of experience on the one hand, and energy and initiative of a young industry on the...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Authors: Zivorad Zlatkovic, Mile Jovic
June 4, 1986

Research papers

Panels

Marketing research is a fundamental part of marketing within TRIUMPH INTERNATIONAL and was already operating in the early fifties. From the very beginning consumer panel activities played an important role within our German TRIUMPH company and -...

Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Heinrich Pemsel, John Parfitt
June 15, 1982

Research papers

Changing individual needs and the world of fashion

Fiorucci has always tried to interprete the evolution and the sudden chances in the tastes of the younger generation, therefore the first part of this paper will deal with how this problem has been handled in the past. Subsequently, by means of...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Elio Fiorucci
June 18, 1980

Research papers

Levi's: The art of staying ahead

Founded in 1850, Levi Strauss is now the largest clothing manufacturer in the world. The historical development of the Company is traced, and the astonishing growth in the blue jean market from the 1950s onwards. The way that the Levi Strauss Company...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Authors: Judith Blundun, Christine Restall
June 18, 1980

Research papers

The symbolism of fashion

This paper sets out to examine the reciprocal relationship between fashion and adolescent development and to provide insight into the role which fashion plays in the life of the teenager. By explaining the symbolic nature of observable British...

Catalogue: Seminar 1980: Children And Young People
Author: Susan A. Fisher
June 15, 1980

Research reports

Qualitative research into Aquascutum

This report is based upon one group discussionamongst nine buyers of expensive men's clothes, including four buyers of Aquascutum. The group took place on the 15th of May 1979, andalthough it lasted a long time, it is still anextremely limited...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979

Research papers

Enlargement of the product profile with the utilization of production experience gained in co-operation

Summing up it can be stated that on the basis of the experience gained in co-operation FEKON could usefully be experimenting to appear on the domestic market which was aided by the carefully prepared marketing programme, and the proper evaluation of...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Lazlo Molnar, Magdalena Hoffmann, Dezso Molnar
August 28, 1977

Research papers

Marketing model for decision making in strategic planning

On the basis of forecasts the United States were expected to introduce import restrictions for the protection of its home market. In this way the Japanese textile export could be deflected to the West-European markets, where the Hungarian exporters...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Gábor Hoványi
August 28, 1977

Research papers

What's fashion all about, and does it really matter anyhow?

The present paper first examines the various concepts of fashion underlying previous research, focusing in particular on the clothing and related fashion industries. The main preoccupations of this research are then examined in the light of current...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Susan P. Douglas
June 15, 1976