Resources Library by ANA

The internationalisation of everyday-life-research

This paper is about a new international approach to consumer research. The Approach uses the concept of Everyday-Life Research (EDL) which is derived from the principles of phenomenology, ethnomethodology, and social psychology seeking to understand...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Authors: Norbert Homma, Jorg Ueltzhoffer

Company: SINUS Markt- und Sozialforschung GmbH

June 15, 1990

What are the national particularities that must be taken in consideration when developing new European products for the food sector?

The launch of multinational products onto national markets is tantamount, for each of these individual markets, to the introduction of a new product. While the success of any such launch depends on a number of factors, foremost among them is the...

Catalogue: Seminar 1990: New Product Development

Authors: Helene Karmasin, Konrad Schröder

Company: Unilever

June 15, 1990

Marketing plan for the construction and exploitation of Italian cultural heritage collections

This paper describes the worldwide operation, in cooperation with the Ministry for the Environment and Cultural Heritage, for an exploitation of the Italian cultural heritage. Taking into consideration the specific characteristic of the law and the...

Catalogue: Seminar 1990: Research And Marketing For The Arts

Author: Tiziano Radaelli

June 15, 1990

The post-socialist consumer

Hungary is one of those countries in Europe that have undergone a tremendous change during the last two years. This political change has basicly influenced economy and the actors of the market as well. The first part of this paper describes why...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?

Author: Marta Hoffmann

June 15, 1990

Marketing and research today (June 1990)

Would you like an answer to the question: what reallygoes on among consumers? Here is a seminal article that merits close reading. It tells much about the uniqueness of our times and our societies. It abandons the narrow economic view of the consumer...

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

June 1, 1990

Marketing and research today (February 1990)

As we enter the final ten years of the twentieth century,this is an appropriate moment to look around us, todirect our gaze at issues more fundamental than techniques, or professional problems. Market researchersare often accused of being too...

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

February 1, 1990

Focus groups

This is the first time the Advertising Research Foundation has issued any document on the role and practice of qualitative research. The present document is offered in the spirit of the ARF mission: 1. “To lead in the development,...

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

January 1, 1990

Informativeness of product characteristics and their dimensional scaling

The paper presents a new approach to the scaling of market product characteristics. The categories used in information theory are applied to study product characteristics, which are treated as meaningful messages. The market product itself is...

Catalogue: ESOMAR Congress 1989

Author: Stefan Mynarski

September 15, 1989

A comparative analysis of alternative segmentation methodologies

Using behavioral data, two alternative segmentation methodologies, regression and cluster analysis, were compared on the basis of rigor, reliability, parsimony, interpretability and strategic implications for retailers. Regression analysis is the...

Catalogue: ESOMAR Congress 1989

Authors: Douglas J. Tigert, Stephen J. Arnold

September 1, 1989