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Research papers

The use of life-style research for the analysis of eating habits in Austria

The present paper contains the results of a typology concerning the eating habits of the Austrian population. The basic data were collected as part of a large life- style-survey among 4000 persons. Therefore it becomes possible to analyse far...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Gunda Plasser
June 15, 1989
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Citation

Plasser, G. (1989a, June 15). The use of life-style research for the analysis of eating habits in Austria. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/the-use-of-life-style-research-for-the-analysis-of-eating-habits-in-austria


Research papers

Research on values and consumer trends in Norway

This paper is a brief presentation of the bi-annual survey called The Norwegian Monitor, an extensive survey mapping the value-pattern of the population. The value-pattern describes people's convictions and objectives in life, and can therefore...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Erik Dalen
June 15, 1989
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Citation

Dalen, E. (1989a, June 15). Research on values and consumer trends in Norway. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/research-on-values-and-consumer-trends-in-norway


Research papers

The use of life-style research for the analysis of eating habits in Austria (German)

The present paper contains the results of a typology concerning the eating habits of the Austrian population. The basic data were collected as part of a large life- style-survey among 4 persons. Therefore it becomes possible to analyse far reaching...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Gunda Plasser
June 15, 1989
×

Citation

Plasser, G. (1989a, June 15). The use of life-style research for the analysis of eating habits in Austria (German). ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/the-use-of-life-style-research-for-the-analysis-of-eating-habits-in-austria-german-


Research papers

Using the extend Fishbein model to develop a marketing strategy in the mineral water market

This paper considers the value of understanding people’s attitudes towards mineral water. Its concern is to assess whether behavioural intentions can be predicted from the Extended Fishbein Model and to explore the ways in which the components...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Authors: Leslie de Chernatony, Simon Knox
June 15, 1989
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Citation

de Chernatony and Knox (1989a, June 15). Using the extend Fishbein model to develop a marketing strategy in the mineral water market. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/using-the-extend-fishbein-model-to-develop-a-marketing-strategy-in-the-mineral-water-market


Research papers

A product's changing place in society

There are two main approaches to measuring a product's changing place in society, those that begin by monitoring social values and those based on measuring changing attitudes to the product itself. The differences in approach stem from concern with...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Ian D. Greig
June 15, 1989
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Citation

Greig, I. D. (1989a, June 15). A product's changing place in society. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/a-product-s-changing-place-in-society


Research papers

A data bank about the functioning of one urban area commercial appliance (French)

This document explains the installation of a data bank about the functionning of a commercial appliance in an urban area . which is done from a survey concerning the buying behaviour of the households. This was realized for the first time in 1973 for...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Michel Watel
June 15, 1989
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Citation

Watel, M. (1989a, June 15). A data bank about the functioning of one urban area commercial appliance (French). ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/a-data-bank-about-the-functioning-of-one-urban-area-commercial-appliance-french-


Research papers

A data bank about the functioning of one urban area commercial appliance

This document explains the installation of a data bank about the functionning of a commercial appliance in an urban area . which is done from a survey concerning the buying behaviour of the households. This was realized for the first time in 1973 for...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Michel Watel
June 15, 1989
×

Citation

Watel, M. (1989a, June 15). A data bank about the functioning of one urban area commercial appliance. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/a-data-bank-about-the-functioning-of-one-urban-area-commercial-appliance


Research papers

Mobilizing values to slice up the market

The paper reports on a test of the model in a benchmark study done in the field of financial institutions. Respondents are categorized and grouped using the two key measures, and the predictions about them tested using a perceptual mapping technique...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Jan Hofmeyr
June 15, 1989
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Citation

Hofmeyr, J. (1989a, June 15). Mobilizing values to slice up the market. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/mobilizing-values-to-slice-up-the-market


Research papers

Optimising flavours and fragrances for international markets

Flavours and fragrances are important ingredients in a large range of consumable products. If such products are to be successful, it is important that these aspects are not only optimised sensorially for different segments of the international...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Anthony A. Williams
June 15, 1989
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Citation

Williams, A. A. (1989a, June 15). Optimising flavours and fragrances for international markets. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/optimising-flavours-and-fragrances-for-international-markets