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Research papers

Testing effect hierarchy models by way of latent class analysis

Effect hierarchy models have a long and well-establis tradition in marketing and communication research. Figure 1.1. contains an overview of some of the more prominent ones, viz. the "AIDA" model due to Strong (1925), the "Hierarchy of Effects" model...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: Carsten Stig Poulsen, Anders Ussing
June 15, 1984
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Citation

Poulsen and Ussing (1984a, June 15). Testing effect hierarchy models by way of latent class analysis. ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/testing-effect-hierarchy-models-by-way-of-latent-class-analysis


Research papers

Theory and practice of media mix decisions

This paper is aimed to throw some light on the ways media research data are, indeed, affecting the media planning processes. Although the media availability in West Germany is entirely different from the availability of media in Canada, the planning...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Authors: Rolf Speetzen, Hans Vorster
April 11, 1984
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Citation

Speetzen and Vorster (1984a, April 11). Theory and practice of media mix decisions . ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/theory-and-practice-of-media-mix-decisions-


Research papers

Market research on on-line customer purchase data at a department store

This paper discusses how the department store "Magasin du Nord" uses the historical purchase information collected through the credit customer system as a source for planning purposes combined with the externally collected marketing research data....

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Ib N. Laursen
January 25, 1984
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Citation

Laursen, I. N. (1984a, January 25). Market research on on-line customer purchase data at a department store. ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/market-research-on-on-line-customer-purchase-data-at-a-department-store


Research papers
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Citation

Aisa and Pogliana (1983a, November 23). The role of the readers of Panorama and Grazia in the interpersonal communication process . ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/the-role-of-the-readers-of-panorama-and-grazia-in-the-interpersonal-communication-process-


Research papers

The positioning of two leader magazines in the women's "A" and news magazines periodical market

This paper illustrates the policies set by Arnoldo Mondadori to maintain its magazines continually in line with the cultural evolutions of the Italian society. A number of specific strategies within the "Women's Magazines A" and the "News Magazines"...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Andreina Vanni
November 23, 1983
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Citation

Vanni, A. (1983a, November 23). The positioning of two leader magazines in the women's "A" and news magazines periodical market . ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/the-positioning-of-two-leader-magazines-in-the-women-s-a-and-news-magazines-periodical-market-


Research papers

Editorial research on a syndicated basis for Danish newspapers

As the Danish provincial papers are aware of the competition from the national dailies as well as from the magazines and the electronic media they have been willing to pay rather big amounts of money to be included in the syndicated media survey in a...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Sigurd Bennike
November 23, 1983
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Citation

Bennike, S. (1983a, November 23). Editorial research on a syndicated basis for Danish newspapers. ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/editorial-research-on-a-syndicated-basis-for-danish-newspapers


Research papers

Body language in newspapers

This paper details the findings of an empirical study designed to investigate just how powerful newspaper headlines might be in terms of: 1) communicating signals that allow the reader to identify the title, in the absence of any other, formal,...

Catalogue: Seminar 1983: Publishing A Better Product
Authors: Brian Haworth, Colin Bowring
November 23, 1983
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Citation

Haworth and Bowring (1983a, November 23). Body language in newspapers . ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/body-language-in-newspapers-


Research papers

An analysis of the quality factor for adding value in food and drink markets

In its major food and drink forecasting study across West Europe (NUTRITION 1990), GIRA predicted the volume decline in food and drink markets, but compensated by an increase in value in food markets. The explanation of this paradox is that the...

Catalogue: Seminar 1983: New Product Development
Author: Jacques Belay
November 21, 1983
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Citation

Belay, J. (1983a, November 21). An analysis of the quality factor for adding value in food and drink markets . ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/an-analysis-of-the-quality-factor-for-adding-value-in-food-and-drink-markets-


Research papers

Optimizing the product line

This paper introduces - necessarily briefly - OPAS, a system to optimise products and assortments. Basically, two parts can be distinguished. The first part consists of all models related to data collection and conjoint measurement, resulting in an...

Catalogue: Seminar 1983: New Product Development
Author: Rob R. van den Heuvel
November 2, 1983
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Citation

van den Heuvel, R. R. (1983a, November 02). Optimizing the product line. ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/optimizing-the-product-line