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Research papers

A survey of market modelling practice

Our purpose in writing this paper is to rise above the level of technique and to begin a discussion of what makes market modelling work. What is being achieved with this field of technology, what is possible, and what form is modelling likely to take...

Catalogue: Seminar 1975: Market Modelling
Author: John Palmer
June 4, 1975
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Citation

Palmer, J. (1975a, June 04). A survey of market modelling practice. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/a-survey-of-market-modelling-practice


Research papers

Dynamic aspects of market segmentation with a model for dynamic segmentation studies

The literature on market segmentation published during the last 10 years is very rich, but unfortunately all of the published studies treat market segmentation as a cross-sectional analysis at one particular point in time. What is lacking is a...

Catalogue: Seminar 1975: Market Modelling
Author: Bo Arpi
June 1, 1975
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Citation

Arpi, B. (1975a, June 01). Dynamic aspects of market segmentation with a model for dynamic segmentation studies. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/dynamic-aspects-of-market-segmentation-with-a-model-for-dynamic-segmentation-studies


Research papers

The Hendry system

The Hendry system represents a total systems approach to the analysis of the marketplace. It is based on the existence of fundamental properties of consumer preferences and competitive market structures. The paper devotes a section to each of these...

Catalogue: Seminar 1975: Market Modelling
Author: Martin K. Starr
June 1, 1975
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Citation

Starr, M. K. (1975a, June 01). The Hendry system. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/the-hendry-system


Research papers

The role of the threshold model in the assessment of belief importance and in consumer information processing

In this paper, then, we deal not only with belief importance but with wider aspects of consumer modelling. Firstly, for completeness, we briefly outline the major belief models discussed in the literature; secondly, we describe the threshold model in...

Catalogue: Seminar 1975: Market Modelling
Authors: Tony Lunn, David Beazley
June 1, 1975
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Citation

Lunn and Beazley (1975a, June 01). The role of the threshold model in the assessment of belief importance and in consumer information processing. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/the-role-of-the-threshold-model-in-the-assessment-of-belief-importance-and-in-consumer-information-processing


Research papers

Evaluation process models

The choice or decision process of a consumer passes off along several stages. The general sequence of the stages in the decision process is: 1. problem recognition, the felt need for a product or a service; 2. decision to spend money on a product...

Catalogue: Seminar 1975: Market Modelling
Author: Willem Frederik van Raaij
June 1, 1975
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Citation

van Raaij, W. F. (1975a, June 01). Evaluation process models. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/evaluation-process-models


Research reports

Project Loire

Project Loire is concerned with the development of productsdesigned to combat periodontal disease. This study was instituted to provide preliminary informationabout background attitudes and ideas concerning gum disease and to indicate likely...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 15, 1975
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Citation

, C. (1975a, May 15). Project Loire . ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/project-loire-


Research reports

Project D

This report covers a series of qualitative research projects carriedout separately over February, March and April 1975 to explore possible strategies for the exploitation of substitute-tobacco byGallaher and possible defenses for the protection of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 10, 1975
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Citation

, C. (1975a, May 10). Project D . ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/project-d-


Research reports

Qualitative research on signals and other fluoride brands for Elida-Gibbs

The objectives of this piece of research were therefore to:1. Examine consumer attitudes towards their own brands and to other brands on the market, particularly Signal, covering any changes in attitudes;2. Assess the importance of flavor Signal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1975
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Citation

, C. (1975a, April 03). Qualitative research on signals and other fluoride brands for Elida-Gibbs. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-signals-and-other-fluoride-brands-for-elida-gibbs


Research papers

The effect of market segmentation on new product decisions

When a decision must be made as to whether to initiate or continue research on a specific new product, the nature of that product's anticipated marketing program will usually determine its profitability more than the cost of the proposed research....

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: Robert T. Dann
March 1, 1975
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Citation

Dann, R. T. (1975a, March 01). The effect of market segmentation on new product decisions. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/the-effect-of-market-segmentation-on-new-product-decisions