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Research reports

Global Market Research 2019

The 2019 Global Market Research report reviews the size and performance of the market research industry using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The report is...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 9, 2019
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Citation

B.V., E. (2019a, September 09). Global Market Research 2019. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/global-market-research-2019


Magazines

Research World (October 2018)

Some of the newer research methodologies embrace empathy (and/or its measurement) to be able to get to the bottom of what people need, how they think and how they feel. In this issue, three articles bring their own unique approaches to empathy in...

Catalogue: Research World 2018
Author: ESOMAR B.V.
October 1, 2018
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Citation

B.V., E. (2018a, October 01). Research World (October 2018). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/research-world-october-2018-


Videos

10 things you need to know about the state of global market research

Join Ray Poynter as he extracts and shares 10 key messages from this year's ESOMAR Global Prices Study and Global Market Research Report. Find out the latest stats on how much market research is traditional and how much is based on newer approaches....

Catalogue: Congress 2018
Author: Ray Poynter
September 23, 2018
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Citation

Poynter, R. (2018a, September 23). 10 things you need to know about the state of global market research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/10-things-you-need-to-know-about-the-state-of-global-market-research


Research reports

Global Prices Study 2018

The ESOMAR Global Prices Study is run every two years and provides insights into the price of research around the world. For example, the differences in pricing that exist between countries, between types of projects, and over time. This iteration of...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
September 20, 2018
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Citation

B.V., E. (2018a, September 20). Global Prices Study 2018. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/global-prices-study-2018


Magazines

Research World (October 2017)

We’ve done the research, delivered the data and gleaned the insights but what is the return on investment? We look at how researchers can best work with their clients to ensure that the research really provides new and useful insights and...

Catalogue: Research World 2017
Author: ESOMAR B.V.
October 4, 2017
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Citation

B.V., E. (2017a, October 04). Research World (October 2017). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/research-world-october-2017-


Magazines

Research World (October 2016)

In an increasingly fast-paced environment with big data pouring in from all directions, using the word “tough” to describe the volatility, uncertainty, complexity and ambiguity (VUCA) of the business context is an understatement. What does...

Catalogue: Research World 2016
Author: ESOMAR B.V.
October 15, 2016
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Citation

B.V., E. (2016a, October 15). Research World (October 2016). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/research-world-october-2016-


Research reports

Global Prices Study 2016

The Global Prices Study 2016 is based on a set of dummy projects for which participating agencies prepare bids. The bids were submitted in response to a set of seven market research projects: six consumer research projects (four quantitative, one...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
September 20, 2016
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Citation

B.V., E. (2016a, September 20). Global Prices Study 2016. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/global-prices-study-2016


Videos

10 things you need to know about global research

When conducting global research there are some key things you need to know about markets, prices, practices, and options, if you are going to deliver quality insight at a reasonable cost. Every year, ESOMAR produces the Global Market Research study -...

Catalogue: Congress 2016: #WOW
Author: Ray Poynter
June 15, 2016
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Citation

Poynter, R. (2016a, June 15). 10 things you need to know about global research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/10-things-you-need-to-know-about-global-research


Research papers

2X the impact at ½ the time and ½ the cost?

This paper will share the learnings from our experience of the journey to re-invent our Unilever H&A, one which we think successfully delivered on the brief. It will specifically cover four key areas: 1. What are the opportunities provided by...

Catalogue: Congress 2016: #WOW
Authors: Namita Mediratta, Karen O'Hara, Mark Whiting, Sunando Das
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Mediratta, O'Hara, Whiting and Das (2016a, June 15). 2X the impact at ½ the time and ½ the cost? . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/2x-the-impact-at-the-time-and-the-cost--8668