Resources Library by ANA

Implementing automation in LATAM (Spanish)

PepsiCo and Zappi's global alliance is changing the dynamic of how research is framed, analyzed and applied. Automation brings significant advantages such as costs and timings, as well as the path for better more structured research.

Catalogue: Latin America 2019

Authors: Fabio Paiva, Gabriel Velez

Companies: PepsiCo, ZappiStore

April 9, 2019

Building a pet-friendly omnichannel marketplace

As pure digital-players like Amazon and Alibaba bring the online retail experience to the offline world by opening walk- in stores loaded with Artificial Intelligence that look and feel like e-commerce solutions, we can no longer believe in an...

Catalogue: Latin America 2019

Authors: Adrian Kohan, Eduardo Sanpietro

Companies: Gentedemente, Mars Wrigley

April 7, 2019

Implementing automation in LATAM

PepsiCo and Zappi's global alliance is changing the dynamic of how research is framed, analyzed and applied. Automation brings significant advantages such as costs and timings, as well as the path for better more structured research.

Catalogue: Latin America 2019

Authors: Gabriel Velez, Fabio Paiva

Company: PepsiCo

April 7, 2019

Breaking the blue ocean barriers

With a pool of 250 million potential consumers to tap into, what are the barriers we need to break down and how do we do it? The fashion market in India is a $70 Bn industry as per the Fashion Forward 2020 report by BCG & Facebook. Online is an...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Ameya Saxena, Archana Pai, Priyanka Bhargav

November 11, 2018

Research World (October 2018)

Some of the newer research methodologies embrace empathy (and/or its measurement) to be able to get to the bottom of what people need, how they think and how they feel. In this issue, three articles bring their own unique approaches to empathy in...

Catalogue: Research World 2018

Author: ESOMAR B.V.

October 1, 2018

Research disaster movies

This interactive session takes a candid look at some of the disastrous things than can go wrong when running a research project and the things you need to know to avoid featuring in a research disaster movie of your own making.

Catalogue: Congress 2018

Author: Jon Puleston

September 23, 2018

Research World (September 2018)

The combination of Artificial Intelligence and Machine Learning is being called ‘The Fourth Era of Computing’. While worries understandablypersist that the advance of broadly-labeled ‘automation’ will lead to job losses in many...

Catalogue: Research World 2018

Author: ESOMAR B.V.

September 1, 2018

Global Market Research 2018

Despite popular suggestions or forecasts that the research profession was/is in decline, this report shows that our industry recorded continued growth in 2017, following the turnaround shown in 2015. In contrast with last year, not all regions show...

Catalogue: Global Market Research

Author: ESOMAR B.V.

June 15, 2018

Reinventing a win-win loyalty experience

Reinventing an omnichannel shopping experience requires two equally important ingredients:1. Designing a proposition that is relevant for each shopper individually thanks to AI and CRM automation;2. Adding a layer of gamification to enhance the...

Catalogue: ESOMAR Shopping Experience Seminar 2018

Author: Zyed Jamoussi

June 6, 2018