Resources Library by ANA

Wanted!

Here you see that in about 20 years from now, Africa's and Latin America's population will grow by about 70%, Asia by somewhat over 40%, North America by a good 30% and Europe by less than 20%. What do these growth rates mean for the airline...

Catalogue: Seminar 1967: Travel and Tourism

Author: J. F. A. de Soet

Company: Air France-KLM Group

June 15, 1967

Summary

The Seminar on Market Research and Tourism is coming to an end. Let me briefly summarise its achievements. The thing that has impressed me most at this seminar was the difference between the almost unlimited optimism of the air transport companies...

Catalogue: Seminar 1967: Travel and Tourism

Author: Werner Wyss

June 15, 1967

Research among travel agents

"Retailer" research among travel agents is much-practised but rarely published except in the form of promotional references. This paper takes the opportunity of quoting from two fully published enquiries (albeit old ones) to examine the field, since...

Catalogue: Seminar 1967: Travel and Tourism

Author: A. D. Wilson

June 15, 1967

Measuring the promotional effectiveness of national tourist organisations

Measuring the effectiveness of the Irish Tourist Board's promotional activities is a continuing process, because of the need to: 1. Justify enough financial support for the organisation's work, and 2: Maintain improvement of effectiveness. Ireland's...

Catalogue: Seminar 1967: Travel and Tourism

Authors: Robert Irvine, Ronald E. Walpole

June 15, 1967

The German tourism

The subject of this paper is a double one. The first intention is to try to find out what the Germans have done and are doing as far as travel and tourism is concerned and in the second part of this paper I want to develop some ideas of what might be...

Catalogue: Seminar 1967: Travel and Tourism

Author: Günter Lott

June 15, 1967

The development and use of a model of the decision making process

Travel research is surely one of the most complex forms of consumer research that faces any company. Identification of a "product class" , brands and types within such a segmented field is a formidable problem. We have been fortunate in having the...

Catalogue: Seminar 1967: Travel and Tourism

Authors: Douglas J. Johnson, John L. Peate

June 15, 1967

A multi-method study on a special type of tourism

The present paper deals with the main problems, experiences and results of a complex of surveys carried through at the Institute for Transport, Tourism and Regional Science at The School of Business Administration in Copenhagen, in cooperation with...

Catalogue: Seminar 1967: Travel and Tourism

Author: Ejler Alkjaer

June 15, 1967

Breaking through the communication barriers

I will leave to your own historians a summary of the contribution market research has made and confine my remarks to the contribution market research can make. In my opinion your most important contribution can be summed up in a single word, and that...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works

Author: Russell H. Colley

June 15, 1967

Tourist market research from viewpoint of an (official) national tourist organisation

Compared to consumer and production goods industries, market research (meaning thereby above all field research) has been rather scarce in tourism. These last years, an increasing activity could be observed in this field. Yet, initiative has been...

Catalogue: Seminar 1967: Travel and Tourism

Authors: Paul Risch, Jost Krippendorf, Jacques Antoine, Robert Irvine

June 15, 1967