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Summary

Date of publication: June 15, 1967

Catalogue: Seminar 1967: Travel and Tourism

Author: Werner Wyss

Abstract:

The Seminar on Market Research and Tourism is coming to an end. Let me briefly summarise its achievements. The thing that has impressed me most at this seminar was the difference between the almost unlimited optimism of the air transport companies and the careful planning of the tour operators with regard to marketing.

Werner Wyss

Author

This is a long description of some author details.

Research Papers

Facing the challenge of new leisure and travel industry products

Catalogue: Seminar 1990: New Product Development

Author: Peter B. Hodgson

 

June 15, 1990

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Citation

Hodgson, P. B. (1990a, June 15). Facing the challenge of new leisure and travel industry products. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/facing-the-challenge-of-new-leisure-and-travel-industry-products


Research Papers

A review of the challenges facing travel researchers

Catalogue: Seminar 1991: Travel And Tourism Transition

Author: Peter B. Hodgson

 

June 15, 1991

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Citation

Hodgson, P. B. (1991a, June 15). A review of the challenges facing travel researchers. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/a-review-of-the-challenges-facing-travel-researchers


Research Papers

Rebuilding the shattered image of a tourist destination through effective market research and public relations

Catalogue: Seminar 1988: Travel And Tourism Research

Author: A. Andronicou

 

May 4, 1988

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Citation

Andronicou, A. (1988a, May 04). Rebuilding the shattered image of a tourist destination through effective market research and public relations. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/rebuilding-the-shattered-image-of-a-tourist-destination-through-effective-market-research-and-public-relations


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Citation

Wyss, W. (1967a, June 15). Summary. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/rebuilding-the-shattered-image-of-a-tourist-destination-through-effective-market-research-and-public-relations