Abstract:
The Seminar on Market Research and Tourism is coming to an end. Let me briefly summarise its achievements. The thing that has impressed me most at this seminar was the difference between the almost unlimited optimism of the air transport companies and the careful planning of the tour operators with regard to marketing.
Research Papers
Facing the challenge of new leisure and travel industry products
Catalogue: Seminar 1990: New Product Development
Author: Peter B. Hodgson
 
June 15, 1990
Research Papers
A review of the challenges facing travel researchers
Catalogue: Seminar 1991: Travel And Tourism Transition
Author: Peter B. Hodgson
 
June 15, 1991
