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Summary

Date of publication: June 15, 1967

Catalogue: Seminar 1967: Travel and Tourism

Author: Werner Wyss

Abstract:

The Seminar on Market Research and Tourism is coming to an end. Let me briefly summarise its achievements. The thing that has impressed me most at this seminar was the difference between the almost unlimited optimism of the air transport companies and the careful planning of the tour operators with regard to marketing.

Werner Wyss

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Wyss, W. (1967a, June 15). Summary. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/a-summary-of-the-seminar