Resources Library by ANA

Smoking habits amongst the youth

By order of the "Stichting Volksgezondheid en Roken" (Foundation Health and Smoking, an organization sponsored by the Dutch Ministry of Health) NIPO interviewed in the period 5- 22nd march 1979 a sample of 2.474 youngsters between 10 and 15 years....

Catalogue: Seminar 1980: Children And Young People

Author: Fred C. G. de Buijzer

Company: NIPO

June 15, 1980

Media-measurements in the Dutch National Juveniles Survey 1979

In this paper the Dutch National Juveniles Survey 1979 will' be taken as a starting point for further analysis. Four major aspects will be worked out:1. General description of the survey;2. A case study;3. Introduction on the Reading Probability...

Catalogue: Seminar 1980: Children And Young People

Authors: Rob R. van den Heuvel, Hans van der Poel, Rien Stellingwerf

June 15, 1980

Advertising information systems

This paper focuses on the design and implementation of an advertising information system. It is based on experience of IMS since 1969 in creating a multi-data base, multi- user interactive advertising and marketing information service. Topics to be...

Catalogue: Seminar 1980: Information Systems In Action

Authors: Leon Liebman, Daniel Olasin

June 15, 1980

Development of a self-completion media questionnaire for magazines

The present report describes a new system of questioning for self-completion media questionnaires in which all instructions were expressed in terms of symbols. The questionnaire as it has been drawn up was considered easy to understand by the persons...

Catalogue: Seminar 1980: Media Measurement And Media Choice

Author: Dieter Müller-Veeh

June 15, 1980

Media measurement

This paper summarises the importance and problems of advertising effectiveness measurement in general, media measurement, major approaches for measuring advertising effectiveness, the development of media measurement in Turkey during the past ten...

Catalogue: Seminar 1980: Media Measurement And Media Choice

Author: Kemal Kurtulu

June 15, 1980

Retail information management systems

The retailing sector because of its unique characteristics and its environment is in great need of information. This need is greater as the risk is greater. Small retailers are facing greater risks and, therefore, their need for information is also...

Catalogue: Seminar 1980: Information Systems In Action

Author: Coskun Samli

June 15, 1980

Developing user information requirements

A methodology is developed in this paper to meet the complexity of identifying information requirements at top management level. The main problems with such a methodology are, firstly, to find a strategy for determining the essential information...

Catalogue: Seminar 1980: Information Systems In Action

Author: Ritva Rautkylä

June 15, 1980

Testing data fusion

Data fusion is a process for combining two or more surveys to form a database that can be analysed as if it came from a single survey. The usual method for doing this is to match or marry each respondent on one survey, the recipient survey, to a...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research

Author: James Rothman

June 15, 1980

The page and the screen nourish each other

There has been growing demand from advertisers and advertising agencies for newspaper and magazine media owners to go beyond the normal measurement of audiences, and demonstrate the value of advertising in print - whether print is used on its own, or...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research

Author: Guy Consterdine

June 15, 1980