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Research papers

State of new product market research around the world

This paper assesses the state of worldwide new product market research from the perspective of the author's 40 years experience in the United States, Europe and other areas and in building and directing a market research organization for a...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Richard M. Seitz
March 1, 1979
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Citation

Seitz, R. M. (1979a, March 01). State of new product market research around the world. ANA - ESOMAR. Retrieved June 27, 2026, from


https://ana.esomar.org/documents/state-of-new-product-market-research-around-the-world


Research papers

Problems and methods in export marketing research

The purpose of this paper is to examine the influence of the economic planning system on the import decision making of a country and through this on the problems, possibilities and methods of marketing research. From the point of view of practical...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Uolevi Lehtinen
March 1, 1979
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Citation

Lehtinen, U. (1979a, March 01). Problems and methods in export marketing research. ANA - ESOMAR. Retrieved June 27, 2026, from


https://ana.esomar.org/documents/problems-and-methods-in-export-marketing-research


Research papers

Internationalizing marketing research

This treatise concerns the trending European-United States research environment and the inherent opportunity to internationalize marketing research practices. The first half addresses key factors drawing Europe and the United States closer together...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: John G. Keane
March 1, 1979
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Citation

Keane, J. G. (1979a, March 01). Internationalizing marketing research. ANA - ESOMAR. Retrieved June 27, 2026, from


https://ana.esomar.org/documents/internationalizing-marketing-research


Research papers

The utilization of social policy research

Existing doubts about the viability of applied social science notwithstanding, systematic, empirical analyses of the utilization of social research are virtually absent. Based upon data from interviews with social researchers and policymakers about...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Authors: Mark van de Vall, Cheryl Bolas
March 1, 1979
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Citation

van de Vall and Bolas (1979a, March 01). The utilization of social policy research. ANA - ESOMAR. Retrieved June 27, 2026, from


https://ana.esomar.org/documents/the-utilization-of-social-policy-research


Research papers

Marketing models for use in practice

This paper attempts to summarize the weaknesses of marketing models which are set up with the aid of conventional methods and shows why many of these models are never used in practice. It also presents a setup, which was developed in practice and...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Authors: Rudolf Lewandowski, Heino Stöwsand
March 1, 1979
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Citation

Lewandowski and Stöwsand (1979a, March 01). Marketing models for use in practice. ANA - ESOMAR. Retrieved June 27, 2026, from


https://ana.esomar.org/documents/marketing-models-for-use-in-practice


Research papers

Can discussion between European and American media researchers contribute to overcoming methodological deadlocks?

Small details in questionnaire construction, especially pre-coded answer categories, can easily manipulate the measurement of readership figures. Under these circumstances it is a central concern to find a yardstick to measure which readership...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Authors: Friedrich Tennstadt Noelle-Neumann, Rüdiger Schulz, Friedrich W. R. Tennstädt
March 1, 1979
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Citation

Noelle-Neumann, Schulz and Tennstädt (1979a, March 01). Can discussion between European and American media researchers contribute to overcoming methodological deadlocks?. ANA - ESOMAR. Retrieved June 27, 2026, from


https://ana.esomar.org/documents/can-discussion-between-european-and-american-media-researchers-contribute-to-overcoming-methodological-deadlocks-


Research papers

Multivariate procedures that will work anywhere

In the marketing research literature, the term 'multi- variate analysis' has been broadly used to include all statistical procedures that are concerned with the simultaneous analysis of the relationship among several variables. The emphasis in the...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: B. Venkatesh
March 1, 1979
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Citation

Venkatesh, B. (1979a, March 01). Multivariate procedures that will work anywhere. ANA - ESOMAR. Retrieved June 27, 2026, from


https://ana.esomar.org/documents/multivariate-procedures-that-will-work-anywhere


Research papers

The case for primary readership

Consumer magazines occupy a unique position among U.S. advertising media. In total, they are a mass medium, yet taken individually, each carves out its own distinctive, selective audience. This selectivity is best delineated by primary readership,...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: William J. Wilson
March 1, 1979
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Citation

Wilson, W. J. (1979a, March 01). The case for primary readership. ANA - ESOMAR. Retrieved June 27, 2026, from


https://ana.esomar.org/documents/the-case-for-primary-readership


Research papers

Consumer representation in government regulation

In the U.S. the Federal government is now participating more actively in marketing activities. It does so to reflect consumer interests and protect consumer welfare. Decisions reached by government regulators have far reaching effect on such...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Authors: William Lazer, Priscilla La Barbera
March 1, 1979
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Citation

Lazer and La Barbera (1979a, March 01). Consumer representation in government regulation. ANA - ESOMAR. Retrieved June 27, 2026, from


https://ana.esomar.org/documents/consumer-representation-in-government-regulation