You searched for: "t"

ANA has found 5568 results for you, in 736 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research on Cities and Coaches

The 1979 Thomson coach holidays brochure is quitedifferent from the 1978 brochure. It has analternative mix of programmes and the inside layoutdiffers significantly. The research was required to examine this change ofstyle in the light of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1979
×

Citation

, C. (1979a, April 01). Qualitative research on Cities and Coaches. ANA - ESOMAR. Retrieved June 27, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-cities-and-coaches


Research reports

Popeye: Concept Evaluation

The researchwas intended to aid the brand group in the further development of Project Popeye.The research objectives therefore were:1. To provide an insight into the currentlaundering methods and routines employed by housewives, particularly with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1979
×

Citation

, C. (1979a, April 01). Popeye: Concept Evaluation. ANA - ESOMAR. Retrieved June 27, 2026, from


https://ana.esomar.org/documents/popeye-concept-evaluation


Research reports

Qualitative research into Yardley press advertising

The purpose of the research was, therefore:1. To establish which of the shots bestproject the desired Yardley imagery.In particular in terms of theprojections of the model being seenas having self-assurance, style andbeing seen to be in her late...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1979
×

Citation

, C. (1979a, April 01). Qualitative research into Yardley press advertising . ANA - ESOMAR. Retrieved June 27, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-yardley-press-advertising-


Research reports

Young peoples' attitudes towards press advertising for the Midland Bank Ltd

Midland Bank Limited is considering two alternativeapproaches for a press campaign aimed at youngpeople. Recent advertising using other mediahas included a television and poster campaignusing the theme of Midland Bank and the individualtogether...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1979
×

Citation

, C. (1979a, April 01). Young peoples' attitudes towards press advertising for the Midland Bank Ltd. ANA - ESOMAR. Retrieved June 27, 2026, from


https://ana.esomar.org/documents/young-peoples-attitudes-towards-press-advertising-for-the-midland-bank-ltd


Research reports

Consumer reactions to developments of the K2 concept

As a proposal, four different colourcombinations were derived - red and black, (pale) blue and black, black and red (in fairly equal amounts), and orange and (dark) blue.Each of the colour combinations was expressed in terms of 'K2 Home Adhesive' as...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1979
×

Citation

, C. (1979a, April 01). Consumer reactions to developments of the K2 concept . ANA - ESOMAR. Retrieved June 27, 2026, from


https://ana.esomar.org/documents/consumer-reactions-to-developments-of-the-k2-concept-


Research reports

Research report on consumer reaction to 'taste test' and 'cheeseman' concepts for Krackawheat

In view of increased competitive activity fromother brown crackers and also from Jacob's CreamCrackers, the agency have developed a strategy forKrackawheat based on positioning the brand more discreetly against Jacob's Cream Crackers via the concept...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1979
×

Citation

, C. (1979a, April 01). Research report on consumer reaction to 'taste test' and 'cheeseman' concepts for Krackawheat. ANA - ESOMAR. Retrieved June 27, 2026, from


https://ana.esomar.org/documents/research-report-on-consumer-reaction-to-taste-test-and-cheeseman-concepts-for-krackawheat


Research reports

Pyrex roasters and advertising research

In more general terms the opportunity was takenof the research to examine the current positionof Pyrex and the state of attitudes to the brandand its products. Information was sought onthe performance of current Pyrex advertising ontelevision and in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1979
×

Citation

, C. (1979a, April 01). Pyrex roasters and advertising research. ANA - ESOMAR. Retrieved June 27, 2026, from


https://ana.esomar.org/documents/pyrex-roasters-and-advertising-research


Research reports

Qualitative research into alternative names for Post Office retail outlets

Post Office Telecommunications Ltd., is developinga national chain of outlets situated in major conurbations and regional towns, thus providingcoverage of most of the population.The objectives of this retail operation are:1. To promote Post...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979
×

Citation

, C. (1979a, March 01). Qualitative research into alternative names for Post Office retail outlets. ANA - ESOMAR. Retrieved June 27, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-alternative-names-for-post-office-retail-outlets


Research papers

Multivariate perspectives

This paper is concerned with perspectives on the use of multivariate techniques in marketing. The marketing concept has taught us to define markets and products in terms of human needs. This has fostered two fundamental segmentation stratagems:...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Joseph R. Murphy
March 1, 1979
×

Citation

Murphy, J. R. (1979a, March 01). Multivariate perspectives. ANA - ESOMAR. Retrieved June 27, 2026, from


https://ana.esomar.org/documents/multivariate-perspectives