Resources Library by ANA

Experiences in industrial panels

The aim of a panel as an instrument of market observation, market diagnostics and market planning is to deliver trend market informations gained in regular intervals, f.i. a week, a month, a year etc., in dealing with the same universe.

Catalogue: Seminar 1982: The Effective Use Of Panels

Author: Julius Erik Schwenzner

June 15, 1982

The importance of market research in the analysis of the energy situation in the Federal Republic of Germany after the energy crisis 1973/74

I shall divide my presentation into two parts. Part one will cover in a concise form the energy balance in the Federal Republic of Germany, and part two will cover the situation after the first energy crisis in detail and discuss how, by means of...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Karl-Friedrich Holm

June 15, 1982

New product sales forecasting recent bases model experiences in Europe and in the United States

This paper shows that a standardised concept/in-home use test, if properly designed, executed and interpreted, can provide a very accurate data base for forecasting new product sales volume and its sales components. To reduce the risk of introducing...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Lynn Y.S. Lin, Alain Pioche, Patrick G. M. Standen

Company: Burke, Inc.

June 15, 1982

Translation by computer of open ended responses

It is necessary in a multilingual survey to ensure the comparability of the data, no matter in which language it was collected. For purely closed-ended (multiple-choice) questions this is moderately straightforward, and depends largly on an accurate...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Ian D. K. Kelly

June 15, 1982

Practical use of consumer panels

The paper provides a comparison of some aspects of Consumer panel operations in Canada and the United States with those in Europe. The main difference is the method of recruitment, the use of mail and telephone in North America compared with personal...

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Ivor McGloughlin, Jim Lockyear

June 15, 1982

Life style applications to bank customers

After scientific institutions, publicity media and mass products advertisers, banks are wondering now about the usefulness of life style in their everyday activities. As to Crédit Agricole, its marketing research was devoted to the development of...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Authors: Anne Pugnet, Jean-Claude Coutin

June 15, 1982

Scanning data for improved retail marketing

The paper examines the various possibilities of using scanning data to improve the marketing of retailers. As a start, the method, the benefits and the status of scanning are described. Retail marketing encounters a number of general and special...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Author: Egon Huppert

Company: Nielsen

June 15, 1982

Media measurement by direct recording methods

The study group "readership analysis of medical journals" - called LA-MED - usually once a year presents actual data for media planners obtained by a standard interview, which is comparable to that of the German readership analysis for general...

Catalogue: Seminar 1982: Improving Media Research

Authors: Dieter Müller-Veeh, Gunda Opfer

June 15, 1982

Perspectives of the building society market

For our initial evaluation we undertook a discriminant analysis to see if the age groups varied from one another with respect to attitudes towards living. The main objective of this phase was to compare the attitudes of the respondents towards living...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Bruno Hötzel

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

June 15, 1982