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Research papers

Range and assortment policies

The result of this examination of the formation of range and assortment policies is to emphasise the variety of the factors that may be involved. There is a danger of advancing too fast to the stage of model-building. Where the problem is not a...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Patrick McAnally
August 1, 1975
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Citation

McAnally, P. (1975a, August 01). Range and assortment policies. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/range-and-assortment-policies


Research papers

Structuring the market for heavy duty detergents

The experiment is aimed at structuring the market for heavy duty detergents. The problem that posed itself with regard to this experiment was: Is it possible to find this structure with the aid of multidimensional scaling (MDS)? The idea behind the...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Pim Asselbergs, Eddy Bogaerts
August 1, 1975
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Citation

Asselbergs and Bogaerts (1975a, August 01). Structuring the market for heavy duty detergents. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/structuring-the-market-for-heavy-duty-detergents


Research papers

Orientation and behaviour in self-service stores

With the help of the explorative method the knowledge of the housewives who buy in large self-service stores about their shop and their behaviour there were examined, with as underlying question, whether a study of behaviour in the shop is possible...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Gisela Stengel-Guettner
August 1, 1975
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Citation

Stengel-Guettner, G. (1975a, August 01). Orientation and behaviour in self-service stores . ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/orientation-and-behaviour-in-self-service-stores-


Research reports

Night nurse advertising research

A new 30-second commercial ('Reassurance') has beenproduced for Night-Nurse which was intended to give theproduct a competitive edge over Vick's Medinite anddifferentiate it from Medinite, both products being similarnight-time cold...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
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Citation

, C. (1975a, August 01). Night nurse advertising research. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/night-nurse-advertising-research-10563


Research papers

Tailor-made panels combining the advantages of ad-hoc survey and consumer panel methods

This paper is concerned with purchasing or usage panels specially set up for a distinct period of time and usually to measure only one product, i.e. "tailor-made" panels. It examines the circumstances in which such panels are likely to be used, some...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: John Parfitt
August 1, 1975
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Citation

Parfitt, J. (1975a, August 01). Tailor-made panels combining the advantages of ad-hoc survey and consumer panel methods. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/tailor-made-panels-combining-the-advantages-of-ad-hoc-survey-and-consumer-panel-methods


Research papers

The contribution of survey research to government policy making

In all countries Governments have become major sponsors of survey research. As an information tool the social survey designed to discover the facts in some area of government activity is now commonplace and increasingly surveys of opinion play a part...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Frank Teer
August 1, 1975
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Citation

Teer, F. (1975a, August 01). The contribution of survey research to government policy making. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/the-contribution-of-survey-research-to-government-policy-making


Research papers

Family buying decisions

This paper will look on the different ways people come to their purchasing decision if they live in multi-person households. We show this, in a study with 155 of such households and 1239 persons aged over 10 living in it, a survey sponsored by DAS...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Ernst Braunschweig
August 1, 1975
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Citation

Braunschweig, E. (1975a, August 01). Family buying decisions. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/family-buying-decisions


Research papers

Researching the effects of out of stock

This paper considers the reaction of retailers and manufacturers to economic constraint and in turn the reaction of consumers to these reactions.

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: David Walters
August 1, 1975
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Citation

Walters, D. (1975a, August 01). Researching the effects of out of stock. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/researching-the-effects-of-out-of-stock


Research reports

Babettes

A 30- second commercial has been developed for Babettes. The research was required to test the commercial against theadvertising objectives which were: 1. To maintain and strengthen loyalty to Babettes;2. To attract users of other brands to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
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Citation

, C. (1975a, August 01). Babettes. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/babettes