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Research reports

Report on trade and consumer research on Beekay-Bauknecht

Beekay-Bauknecht is manufacturers of 'completekitchens', i.e. both units and appliances, and in Germanyare second only to Poggenpohl. The research was required toassess their position, in qualitative terms, on the Britishmarket, in order to assist...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 10, 1974
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Citation

, C. (1974a, September 10). Report on trade and consumer research on Beekay-Bauknecht. ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/report-on-trade-and-consumer-research-on-beekay-bauknecht


Research reports

Ribena

Five alternative television campaigns have been developedas potential replacements for the current 'Generations'theme. The aim of each of these prospective campaigns wasto increase the frequency of Ribena consumption amongstRibena buyers, and also to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 6, 1974
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Citation

, C. (1974a, September 06). Ribena. ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/ribena


Research papers

The function of media

Media have very different characteristics, not only in terms of differences in readership or listenership and this type of related dimensions, but I am also thinking of differences in communication capacity based on differences in the level of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Benno Stoppelman
September 1, 1974
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Citation

Stoppelman, B. (1974a, September 01). The function of media . ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/the-function-of-media-


Research papers

Improving the quality and efficiency of life-style research

This paper presents the results of research currently underway to develop more efficient life-style studies and to identify which aspects of life-style are most relevant to management. In particular it examines three principal issues: 1) the use of a...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Patrick Le Maire, Susan P. Douglas
September 1, 1974
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Citation

Le Maire and Douglas (1974a, September 01). Improving the quality and efficiency of life-style research. ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/improving-the-quality-and-efficiency-of-life-style-research


Research papers

It's all very well in theory...

This paper examines some of the practical problems facing the survey researcher in the motoring field. It uses the example of three specific projects to illustrate ways in which such problems have been tackled by an adaptive, innovatory or flexible...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Gerry E. Levens
September 1, 1974
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Citation

Levens, G. E. (1974a, September 01). It's all very well in theory.... ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/it-s-all-very-well-in-theory-


Research papers

The use of a panel by a large distribution company (French)

The purpose of this paper is simply to describe a proposal for the use of a consumer panel. The techniques employed are well known and do not call for reference to a bibliography or for complicated theoretical explanation. We deal here with a first...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Marc Galliot
September 1, 1974
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Citation

Galliot, M. (1974a, September 01). The use of a panel by a large distribution company (French). ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/the-use-of-a-panel-by-a-large-distribution-company-french-


Research papers

Spatial view of data according to the TypTop method

TYPTOP is a new method of sample survey and of data processing, allowing to get a spatial view of the elements to be studied: - New or existing products; - Brands; - Advertisements; - Politicians. This method lies on the 3 following components: 1) An...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Henri Bergonier, D. Wattez
September 1, 1974
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Citation

Bergonier and Wattez (1974a, September 01). Spatial view of data according to the TypTop method. ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/spatial-view-of-data-according-to-the-typtop-method


Research papers

In which terms is the problem of media planning set today? (French)

Where is the limit, in this field, of the computer's role? Is there, on a short-term basis, further progress to be made? 1. The aim of the advertising message; 2. The factors enabling us to attain this aim; 3. The two levels of the media-planning...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Jean Francois Canguilhem
September 1, 1974
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Citation

Canguilhem, J. F. (1974a, September 01). In which terms is the problem of media planning set today? (French). ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/in-which-terms-is-the-problem-of-media-planning-set-today-french-


Research papers

Segmentation analysis of international markets

In this paper the role of segmentation in the international marketing planning process, and some factors affecting the choice of foreign markets and international marketing programs, will be discussed from a strategic point of view. The purpose of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Leif Lehtonen
September 1, 1974
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Citation

Lehtonen, L. (1974a, September 01). Segmentation analysis of international markets. ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/segmentation-analysis-of-international-markets