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Research reports

Research report on 'Cornish Custard'

Marketing have developed a new product called CornishCustard which has been produced in two shapes- roundand rectangular. The product is a combination ofwafer biscuit, jam, cream and chocolate.The objectives of the research reported here were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973
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Citation

, C. (1973a, January 03). Research report on 'Cornish Custard'. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/research-report-on-cornish-custard-


Research reports

Qualitative exploration on handwashing

Recent studies have highlighted the continued prominenceof the handwash in the housewives washing habits. Nearlyall housewives still do some handwashing - almost 90% of bothmachine-owners and non-machine owners do a special 'gentler'handwash. The 40%...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973
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Citation

, C. (1973a, January 03). Qualitative exploration on handwashing. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/qualitative-exploration-on-handwashing


Research reports

Research summary of results on 'Sea Cruise' and 'Party' television commercials

Collet, Dickinson, and Pearce has produced two commercialsfor Harveys Bristol Cream which we retransmitted duringthe 1972 Christmas period.The objectives of the research reported here were to examine'Sea Cruise' and 'Party' in order to determine how...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973
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Citation

, C. (1973a, January 03). Research summary of results on 'Sea Cruise' and 'Party' television commercials. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/research-summary-of-results-on-sea-cruise-and-party-television-commercials


Research reports

Project Venus

Previous research on the Venus project discloseddisadvantages of the sachet method of packaging andpresenting the product. Research has emphasized theimportance of family usage, and in this context, therehas been consumer criticism of the sachet. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973
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Citation

, C. (1973a, January 03). Project Venus. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/project-venus


Research reports

Qualitative research on Yardley sponsorship

The general objectives of this research were to examineresponses to Yardley sponsorship amongst motor racingenthusiasts and other consumers. This involved coverage of: 1. Awareness of sponsorship generally andYardley sponsorship in particular;2....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973
×

Citation

, C. (1973a, January 03). Qualitative research on Yardley sponsorship. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-yardley-sponsorship


Research papers

A research design to predict telephone usage among Bell System business customers

Very few full scale marketing studies have been made of the purchasing behaviour of the total business market because of its diversity and complexity. The Bell System furnishes telecommunications services to the entire gamut of business enterprises,...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Authors: Henry Assael, R. B. Ellis
January 1, 1973
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Citation

Assael and Ellis (1973a, January 01). A research design to predict telephone usage among Bell System business customers. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/a-research-design-to-predict-telephone-usage-among-bell-system-business-customers


Research papers

Summary of discussions in group II

Industrial Marketing is a too broad understanding. It is absolutely necessary to make a distinction between: Industrial mass-products and capital industrial goods.

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: J. A.T. Cornelissen
January 1, 1973
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Citation

Cornelissen, J. A. (1973a, January 01). Summary of discussions in group II . ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/summary-of-discussions-in-group-ii-


Research papers

Summary of discussions in group III

Our group did not really draw any conclusions - because we spent so much time discussing various points and asking questions. So I'm going to simply bring some of these points that did emerge in our discussion group which may be of interest to bring...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: M. Newlands
January 1, 1973
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Citation

Newlands, M. (1973a, January 01). Summary of discussions in group III . ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/summary-of-discussions-in-group-iii-


Research papers

Summary of discussions in group I

The general sense of the group was that the possible topics for discussion were extremely wide ranging since the industrial market for Market Research was being defined as the non-domestic, or mass commercial market. In this context, many topics...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: J. Pike
January 1, 1973
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Citation

Pike, J. (1973a, January 01). Summary of discussions in group I. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/summary-of-discussions-in-group-i