Back

Summary of discussions in group II

Date of publication: January 1, 1973

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: J. A.T. Cornelissen

Abstract:

Industrial Marketing is a too broad understanding. It is absolutely necessary to make a distinction between: Industrial mass-products and capital industrial goods.

J. A.T. Cornelissen

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Summary of discussions in group I

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: J. Pike

 

January 1, 1973

×

Citation

Pike, J. (1973a, January 01). Summary of discussions in group I. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/summary-of-discussions-in-group-i


Research Papers

Summary of discussions in group III

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: M. Newlands

 

January 1, 1973

×

Citation

Newlands, M. (1973a, January 01). Summary of discussions in group III . ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/summary-of-discussions-in-group-iii-


Research Papers

Report of group II

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market

Author: T. van Dijk

 

November 24, 1976

×

Citation

van Dijk, T. (1976a, November 24). Report of group II. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/report-of-group-ii


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Cornelissen, J. A. (1973a, January 01). Summary of discussions in group II . ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/report-of-group-ii