Resources Library by ANA

Adler, M. K. (1966a, September 01). The marketing management of research and development. ANA - ESOMAR. Retrieved May 16, 2026, from

https://ana.esomar.org/documents/the-marketing-management-of-research-and-development

Gray, C. (1966a, September 01). Forecasting shipbuilding capacity and potential output in the leading countries of the world . ANA - ESOMAR. Retrieved May 16, 2026, from

https://ana.esomar.org/documents/forecasting-shipbuilding-capacity-and-potential-output-in-the-leading-countries-of-the-world-

Steiner, H. (1966a, September 01). Construction of a marketing model based on consumer habits and attitudes (German). ANA - ESOMAR. Retrieved May 16, 2026, from

https://ana.esomar.org/documents/construction-of-a-marketing-model-based-on-consumer-habits-and-attitudes-german-

Matricon, C. (1966a, September 01). Demonstration of a new factor for discrimination of types of behaviour in connection with buying, attitudes towards new products and reactions to publicity (French). ANA - ESOMAR. Retrieved May 16, 2026, from

https://ana.esomar.org/documents/demonstration-of-a-new-factor-for-discrimination-of-types-of-behaviour-in-connection-with-buying-attitudes-towards-new-products-and-reactions-to-publicity-french-

Plate, E. (1966a, September 01). The re-launch of a relaxant in Italy (Italian). ANA - ESOMAR. Retrieved May 16, 2026, from

https://ana.esomar.org/documents/the-re-launch-of-a-relaxant-in-italy-italian-

Agostini and Steinberg (1966a, September 01). Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model (French). ANA - ESOMAR. Retrieved May 16, 2026, from

https://ana.esomar.org/documents/measuring-the-competitive-effect-of-advertising-on-buying-behaviour-with-the-marketing-match-model-french-

Agostini and Steinberg (1966a, September 01). Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model. ANA - ESOMAR. Retrieved May 16, 2026, from

https://ana.esomar.org/documents/measuring-the-competitive-effect-of-advertising-on-buying-behaviour-with-the-marketing-match-model

Solard, C. (1966a, September 01). The market considered as a system in equilibrium and analysis of the factors governing its condition (French). ANA - ESOMAR. Retrieved May 16, 2026, from

https://ana.esomar.org/documents/the-market-considered-as-a-system-in-equilibrium-and-analysis-of-the-factors-governing-its-condition-french-

Plate, E. (1966a, September 01). The re-launch of a relaxant in Italy. ANA - ESOMAR. Retrieved May 16, 2026, from

https://ana.esomar.org/documents/the-re-launch-of-a-relaxant-in-italy