Resources Library by ANA

Dimensions of online survey data quality

Several recent research articles explore the impact of panel sourcing on speeding, fraudulent respondents, and participant engagement. A large number of studies have explored differential cross- cultural responses to survey design and its effect on...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Mitch Eggers, Jon Puleston

Company: GMI (Global Market Insite)

September 13, 2012

Research in a world without questions

A world without questions imagines a world where directly asking questions is banned. How research is shifting from interrogation to observation is explored in this wide-ranging and entertaining, interactive presentation. Researchers are adjusting to...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Bob Pankauskas, Tom Ewing

Company: BrainJuicer

September 13, 2012

Research World (October 2012 )

In this issue we preview some of the top line results of ESOMAR's Global Prices Study 2012.

Catalogue: Research World 2012

Author: ESOMAR B.V.

June 15, 2012

Can survey gaming techniques cross continents?

The last years has seen a proliferation of more creative ways of asking questions in online surveys. More recently the idea of gamification has exploded onto market researchers' consciousness along with new ideas on how questions can be asked in...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: Duncan Rintoul, Jon Puleston

April 17, 2012

Revue Française du Marketing (Novembre 2011)

La révolution Internet a profondément bouleversé le rapport entre acheteur et vendeur. S'il est tentant de dire que le consommateur d'aujourd'hui a étéfaçonné par Internet, il est plus difficile d'évaluer l'impact des...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

November 1, 2011

How far is too far?

This paper takes a quantitative approach to investigating the role of how the various interfaces available to us (Traditional, Flash and Gamification) resonate with online panellists. Most importantly, it explores the 'Buyer Beware' learning around...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Authors: Bernie Malinoff, Jon Puleston

October 26, 2011

The researchification of games

This paper addresses the role of games in market research.It provides a working definition of what a game is and why the role currently assigned to games by market research misses the broader opportunity that they offer. Research games can be used to...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Author: Peter Harrison

Company: BrainJuicer

October 26, 2011

The game experiments

The concept of 'gamification' is sweeping across the marketing communication industry, and is being discussed in marketing departments, advertising agencies and even governments around the globe. We began exploring the idea of game-play in greater...

Catalogue: Congress 2011: Impact

Authors: Deborah Sleep, Jon Puleston

Companies: GMI (Global Market Insite), Engage Research

September 18, 2011

Gamification

'Gamification' is sweeping the online and business worlds, but how much is hype vs. reality? The promise of gamification is that the addition of game-like elements can increase participation and engagement in any process or experience, whether in the...

Catalogue: Congress 2011: Impact

Authors: Kyle Findlay, Kirsty Alberts

Company: KANTAR TNS Malaysia

September 18, 2011