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Research papers

Identical field surveys in different countries

The evidence of internationalism in research grows, but the literature on the subject is at present fairly undeveloped. This paper will describe a little of our experience as well as the more interesting results. The experience comes from a marketing...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: A. D. Wilson
June 15, 1963
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Citation

Wilson, A. D. (1963a, June 15). Identical field surveys in different countries. ANA - ESOMAR. Retrieved September 10, 2026, from


https://ana.esomar.org/documents/identical-field-surveys-in-different-countries


Research papers

Respondent memory as factor in survey research

The market researcher depends, for much of the information he needs, upon the respondent's memory of his/her own behaviour, particularly buying behaviour and behaviour relation to the mass media. Amongst other things, the market researcher may need...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: William A. Belson
June 15, 1963
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Citation

Belson, W. A. (1963a, June 15). Respondent memory as factor in survey research. ANA - ESOMAR. Retrieved September 10, 2026, from


https://ana.esomar.org/documents/respondent-memory-as-factor-in-survey-research


Research papers

The psychological index of the costs of living

For some years - and in many countries - an attempt has been made to become acquainted with the financial aspirations of individuals and to measure their psychological needs. In order to do this, the same question is regularly asked of samples of the...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Claude Goguel
June 15, 1963
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Citation

Goguel, C. (1963a, June 15). The psychological index of the costs of living. ANA - ESOMAR. Retrieved September 10, 2026, from


https://ana.esomar.org/documents/the-psychological-index-of-the-costs-of-living


Research papers

Research in the field of shopping centers

The choice of a channel of distribution, the selection of the points of sales or even of areas commercially of interest are questions which are asked when starting on a new or a bad-known market. The target of the following communication is to plain:...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Jean-Pierre Leburton
June 15, 1963
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Citation

Leburton, J. (1963a, June 15). Research in the field of shopping centers. ANA - ESOMAR. Retrieved September 10, 2026, from


https://ana.esomar.org/documents/research-in-the-field-of-shopping-centers


Research papers

Opinion formation and value judgements of Turkish University students

Choice of topics closely related to urgent, rather non-political problems. Opinion research confined until recently to students of various levels, including university. Selected research projects carried out: Impact of the mechanisation of Turkish...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Nermin Abadan
June 15, 1963
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Citation

Abadan, N. (1963a, June 15). Opinion formation and value judgements of Turkish University students. ANA - ESOMAR. Retrieved September 10, 2026, from


https://ana.esomar.org/documents/opinion-formation-and-value-judgements-of-turkish-university-students


Research papers

Use of the marketing experiment in the market development for new products

The study we were asked to carry out was related to a specific promotional strategy that the interested company had developed for a product included in its line. Objective of the study was to test by experiment the efficiency of this strategy in view...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Domenico d'Angelo
June 15, 1963
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Citation

d'Angelo, D. (1963a, June 15). Use of the marketing experiment in the market development for new products. ANA - ESOMAR. Retrieved September 10, 2026, from


https://ana.esomar.org/documents/use-of-the-marketing-experiment-in-the-market-development-for-new-products


Research papers

The use of the telephone in industrial market research

The telephone as a mean of conducting market research is of course not new. For many years it has been used when approaching consumers, or radio listeners, or television viewers, and these respondents have accepted the telephone voice asking...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Max K. Adler
June 15, 1963
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Citation

Adler, M. K. (1963a, June 15). The use of the telephone in industrial market research. ANA - ESOMAR. Retrieved September 10, 2026, from


https://ana.esomar.org/documents/the-use-of-the-telephone-in-industrial-market-research


Research papers

Is the tree-test applicable as auxiliary mean for poll-research?

In poll-research we have increasingly to solve functions concerning the character of people. In order to do this we need suitable methods for diagnoses, but specially such methods which are applicable to our current polls, and not only to...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Erp Ring
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1963
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Citation

Ring, E. (1963a, June 15). Is the tree-test applicable as auxiliary mean for poll-research?. ANA - ESOMAR. Retrieved September 10, 2026, from


https://ana.esomar.org/documents/is-the-tree-test-applicable-as-auxiliary-mean-for-poll-research-


Research papers

The illusion of the "image" and the excess power of groups

This paper is largely concerned with the relationship between advertising and the product or service being advertises. Let's start with a couple of somewhat simplified formulae: If we double the effect of our advertising, we can save half of the...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Hugh S. Hardy
June 15, 1963
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Citation

Hardy, H. S. (1963a, June 15). The illusion of the "image" and the excess power of groups. ANA - ESOMAR. Retrieved September 10, 2026, from


https://ana.esomar.org/documents/the-illusion-of-the-image-and-the-excess-power-of-groups