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Research papers

Econometric methods in forecasting sales of industrial products

There are of course considerable advantages in forecasting the sales of industrial products, whether for taking decisions regarding Investments (medium and long term) or the orientation of sales and production policy (short and medium term), but such...

Catalogue: ESOMAR Congress 1964
Authors: Michel Salomon, Pierre Aviron
June 15, 1964
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Citation

Salomon and Aviron (1964a, June 15). Econometric methods in forecasting sales of industrial products. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/econometric-methods-in-forecasting-sales-of-industrial-products


Research papers

The role of marketing research in planning company development

This report intends to show how an Italian company has set up and carried out a development program taking as a basis the results obtained from a marketing research plan. No special methodologies were used for each separate research but taken as a...

Catalogue: ESOMAR Congress 1964
Author: Domenico d'Angelo
June 15, 1964
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Citation

d'Angelo, D. (1964a, June 15). The role of marketing research in planning company development. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/the-role-of-marketing-research-in-planning-company-development


Research papers

Market research and management decisions

This paper is concerned with management decisions about marketing in the consumer goods industries; and particularly with non-durables (e.g. food, drink, tobacco, household necessities) which account for a large share of total marketing activity in...

Catalogue: ESOMAR Congress 1964
Author: N. J. Squirrell
Company: Procter & Gamble
June 15, 1964
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Citation

Squirrell, N. J. (1964a, June 15). Market research and management decisions. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/market-research-and-management-decisions


Research papers

Significativity of the persuasion degree in the judgements expressed in the interviewing process, and a procedure for measuring it

The problem of evaluating judgements obtained by questioning is an open one. If such Judgements are to be used as a basis for market policy decisions, we must be certain they are valid. They must be differentiated and analysed. This should be based...

Catalogue: ESOMAR Congress 1964
Author: Herbert Flögel
June 15, 1964
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Citation

Flögel, H. (1964a, June 15). Significativity of the persuasion degree in the judgements expressed in the interviewing process, and a procedure for measuring it. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/significativity-of-the-persuasion-degree-in-the-judgements-expressed-in-the-interviewing-process-and-a-procedure-for-measuring-it


Research papers

The application of "psychological ironmongery" to commercial problems

I should like to talk about another long established piece of psychological ironmongery that seems to offer a possibility of measuring, in the field of commercial research, meaningful responses to sensory stimuli. This is the psychogalvano-meter, an...

Catalogue: ESOMAR Congress 1964
Authors: John M. Caffyn, N. A. Brown
June 15, 1964
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Citation

Caffyn and Brown (1964a, June 15). The application of "psychological ironmongery" to commercial problems. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/the-application-of-psychological-ironmongery-to-commercial-problems


Research papers

Distribution surveys about food-stuffs

During the last ten years, the use of method sf sampling surveys has seen a marked development in more and more various branches: - General socio-economical surveys; - Consumer behaviour surveys; - Public opinion surveys; - Product tests; - Customers...

Catalogue: ESOMAR Congress 1964
Author: Philippe Baur
Company: KANTAR TNS Malaysia
June 15, 1964
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Citation

Baur, P. (1964a, June 15). Distribution surveys about food-stuffs. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/distribution-surveys-about-food-stuffs


Research papers

Limits and value of forecasts by statistic-mathematical approach

In our work as industrial surveyors particularly concerned with the chemical field, we have often to face discussions about two main subjects, which, although - in our opinion - covering the chemical branch, may also occur to most of the market...

Catalogue: ESOMAR Congress 1964
Author: Iginio Lagioni
June 15, 1964
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Citation

Lagioni, I. (1964a, June 15). Limits and value of forecasts by statistic-mathematical approach. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/limits-and-value-of-forecasts-by-statistic-mathematical-approach


Research papers

Study of a previsional model for industrial good demand

Italian demand of ball-bearings has been examined considering first setting demand apart from replacement demand. We assume as: First-setting demand s that part, part of total consumption of ball-bearing destined to industries producing goods in...

Catalogue: ESOMAR Congress 1964
Author: Gian Mario Rossignolo
June 15, 1964
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Citation

Rossignolo, G. (1964a, June 15). Study of a previsional model for industrial good demand. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/study-of-a-previsional-model-for-industrial-good-demand