Resources Library by ANA

Public image surveys for assisting companies whose image policy is poorly adjusted to the environment

This paper will deal with these "maladjusted'' companies and methods of helping them to overcome their problems. v i In the first section we shall attempt to pinpoint the source of maladjustment inherent in company structures and in the mentality of...

Catalogue: ESOMAR Congress 1964

Author: Alain de Vulpian

June 15, 1964

Methodological aspects of a survey by sounding carried out by Gaz de France

The more and more frequent use of electronic computers, during the recent years, for the interpretation of the data collected in market studies by sounding has focussed attention on the necessity of an increased methodological rigour resulting from...

Catalogue: ESOMAR Congress 1964

Author: Andre Des Royeries

June 15, 1964

The use of surveys in the planning of new urban areas

Since the end of the war, French municipalities have been obliged to carry out town planning operations in order to overcome a serious housing crisis. First of all, there was the construction of groups containing only a few buildings and then, under...

Catalogue: ESOMAR Congress 1964

Authors: Pierre Guetta, Robert Jeantur

June 15, 1964

Testing a product on a new foreign market

As Research Office of a large Company of organised distribution including a chain of Department Stores, Variety Stores and Supermarkets we have been visited in the last years by a great number of businessmen from foreign countries who were faced with...

Catalogue: ESOMAR Congress 1964

Author: Edoarda Sanna

June 15, 1964

Weighting of non proportional samples

The statistical sampling technique is nowadays generally used in surveys on the particular conditions and problems of the market for several products as well as in opinion surveys. The sampling technique is to supply the "most efficient" results by...

Catalogue: ESOMAR Congress 1964

Author: Giorgio Marbach

June 15, 1964

Traffic forecast in respect of the "Autostrada Dei Fiori"

The subject in respect of road-traffic forecast may, doubtlessly, seem a very specialised one and somewhat lying on the outer side of the cases which usually fill the mini of those taking part in ESOMAR, but in actual fact, the procedure which is...

Catalogue: ESOMAR Congress 1964

Author: Michel Drillet

June 15, 1964

The concept of reference-group and group influence patterns

This report is aimed at pointing out the influence and relevance of the group-reference theory on consumption and at indicating a subject for study which, if properly analysed and deepened by marketing and advertising experts, may turn out an...

Catalogue: ESOMAR Congress 1964

Author: Giampaolo Fabris

Company: DOXA

June 15, 1964

Specific case of points of sale selection through census and sampling

Selecting points of sales is a problem which many concerns, dealing with large consumption products, have to face frequently, either when they want their products to be sold in first class stores or when they want to start a promotional action with...

Catalogue: ESOMAR Congress 1964

Author: Jean Bigant

June 15, 1964

Market research and econometric analysis Integrated in a forecast model

This report proposes; to show how Pietro Gennaro e Associati has undertaken and resolved, using complementary methodologies, the problems of forecasting the development of an industrial sector. We have deemed it worthwhile to give a demonstration of...

Catalogue: ESOMAR Congress 1964

Author: Achille Del Castillo

June 15, 1964