You searched for: "*"

The results has been filter on Tags containing Editorial Research.
ANA has found 39 results for you, in 203 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Case studies

Problem detection analysis: A method for the optimisation of editorial concepts

This analysis wants to provide the foundations for a modification of SCHONER WOHNEN's editorial concept and a clear demarcation from competitive publications in the Home Magazines market.

Catalogue: Seminar 1983: Publishing A Better Product
Author: Adrian Weser
November 23, 1983

Research papers

Research for the development of Frankfurt Financial Times

In this paper I will be mainly talking about the research done in the third of these phases and I will confine ray attention to research needs of editorial and of circulation marketing. As a general observation with respect to these needs, we do...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Michael D. Ryan
November 23, 1983

Research papers

Editorial research on a syndicated basis for Danish newspapers

As the Danish provincial papers are aware of the competition from the national dailies as well as from the magazines and the electronic media they have been willing to pay rather big amounts of money to be included in the syndicated media survey in a...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Sigurd Bennike
November 23, 1983

Research papers

Using editorial research to build the circulation of glamour magazine

The paper details the many ways in which GLAMOUR, a major consumer women's magazine in the United States, has used editorial research over a period of the last fifteen years in order to build its circulation, especially its single copy sales.

Catalogue: Seminar 1983: Publishing A Better Product
Author: Ruth Whitney
November 23, 1983

Research papers

Headlamp and rear-view mirror

The purpose of this paper is to show how a reader panel is being used by the editorial teams of Family Circle and Living as part of a circulation building strategy. We begin by reviewing the background of declining circulations, new management, and...

Catalogue: Seminar 1983: Publishing A Better Product
Authors: Guy Consterdine, Caroline Fraser
November 23, 1983

Research papers

Research papers

Product life cycle

This paper questions the concept of product life-cycle, and makes the point that in both theoretical and practical marketing it has often been used as an excuse for non-action. The analogy with human life has only served to reinforce it as a valid...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Giampaolo Fabris
Company: Demoskopea
November 23, 1983

Research papers

Research papers

Product life cycle (Italian)

This paper questions the concept of product life-cycle, and makes the point that in both theoretical and practical marketing it has often been used as an excuse for non-action. The analogy with human life has only served to reinforce it as a valid...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Giampaolo Fabris
Company: Demoskopea
November 23, 1983