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Problem detection analysis: A method for the optimisation of editorial concepts

Date of publication: November 23, 1983

Catalogue: Seminar 1983: Publishing A Better Product

Author: Adrian Weser

Abstract:

This analysis wants to provide the foundations for a modification of SCHONER WOHNEN's editorial concept and a clear demarcation from competitive publications in the Home Magazines market.

Adrian Weser

Author

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Possibilities for use of a new multivariant analysis method

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Erich Weihs

 

June 15, 1976

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Citation

Weihs, E. (1976a, June 15). Possibilities for use of a new multivariant analysis method. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/possibilities-for-use-of-a-new-multivariant-analysis-method


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A new method of copy-test evaluation

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Authors: Dieter Müller-Veeh, Gunda Opfer

 

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Müller-Veeh and Opfer (1974a, June 15). A new method of copy-test evaluation. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/a-new-method-of-copy-test-evaluation


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Marginal remarks on the situation of editorial research in 1974

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Otmar Ernst

 

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Ernst, O. (1974a, June 15). Marginal remarks on the situation of editorial research in 1974. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/marginal-remarks-on-the-situation-of-editorial-research-in-1974


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Citation

Weser, A. (1983a, November 23). Problem detection analysis: A method for the optimisation of editorial concepts. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/marginal-remarks-on-the-situation-of-editorial-research-in-1974