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Problem detection analysis: A method for the optimisation of editorial concepts

Date of publication: November 23, 1983

Catalogue: Seminar 1983: Publishing A Better Product

Author: Adrian Weser

Abstract:

This analysis wants to provide the foundations for a modification of SCHONER WOHNEN's editorial concept and a clear demarcation from competitive publications in the Home Magazines market.

Adrian Weser

Author

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Citation

Weser, A. (1983a, November 23). Problem detection analysis: A method for the optimisation of editorial concepts. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/problem-detection-analysis-a-method-for-the-optimisation-of-editorial-concepts