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Research papers

Two modalities, one answer?

This paper introduces a new design for the study of Internet vs. other data collection modalities. With this so-called crossover design it is possible, for the first time, to separate modality from population effects.In this design, respondents in...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Pieter Willems, Paul Oosterveld
January 26, 2003

Research papers

Txt msg surveys

In order to test test how SMS might best be utilised for data collection, SKOPOS and SPSS have conducted a research experiment that compares and contrasts the new mobile media against the evermore-accepted online method, as well as against the more...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Darren Noyce, Mario Menti, Olaf Hofmann
Company: SKOPOS
January 26, 2003

Research papers

Web weaving for global insight managers

The authors argue that as researchers and marketers, our challenge is to harness the power of web technology to fully make the transition from a perceived passive to pivotal role in the organisations strategic unit.

Catalogue: ESOMAR Technovate Conference 2003
Authors: Lucy Thompson, Phil Rushfirth
Company: Nunwood
January 26, 2003

Research papers

Do you grok the sly spin?

This presentation is about the radical changes that have taken place in the data landscape over the past three or four years. Of course it is related to the growth and infiltration of the Internet into almost every aspect of business, but that is not...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Andrew Jeavons, Patrick Molloy
January 26, 2003

Research papers

Measuring newspaper reading during summer period via mobile phones

Historically it has been very difficult for newspapers to measure and analyze newspaper consumption and reading behavior during the summer period when many readers are on holiday.With new data-collecting methods, using mobile phones, it can however...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Leif Widman, Lena Vogelius
January 26, 2003

Research papers

Convergennation

Convergennation refers to the "cross-roads" where convergence and business innovation meet to spark new opportunities and create competitive advantage resulting from combinations of tangible and intangible assets, markets, companies, value chains,...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Alexandre F. Amoukteh, Phillip A. Cartwright, Caroline Edwards
January 26, 2003

Research papers

New Internet-driven choice modeling capabilities for global market research

This paper describes new choice-modeling capabilities that are enabled by Internet interviewing. Choice models implemented by means of "choice-based conjoint" trade-off exercises can now incorporate dynamic elements, such as customization of choice...

Catalogue: ESOMAR Technovate Conference 2003
Authors: David G. Bakken, James N. Nagel
Company: Harris Interactive (Europe)
January 26, 2003

Research papers

Stairways of value

This paper proposes a framework for identifying paths to a customer growth and management process designed to nurture customers into prime customers.The analysis results included are based on a customer database from a retail chain, and application...

Catalogue: ESOMAR Technovate Conference 2003
Author: Naoki Takahashi
Company: INTAGE HOLDINGS Inc.
January 26, 2003

Research papers

Wireless

This paper examines whether or not SMS is likely to be a 'disruptive technology' in the fields of advertising and marketing research.After an extensive programme of research the authors have concluded that it certainly has that potential as an...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Mike Cooke, Anders Nielsen, Colin Strong
January 26, 2003