Abstract:
This paper examines whether or not SMS is likely to be a 'disruptive technology' in the fields of advertising and marketing research. After an extensive programme of research the authors have concluded that it certainly has that potential as an advertising medium but is likely to remain, at present, an auxiliary research tool that will facilitate our speedy and emotionally satisfying interaction with a significant minority of the population.
Research Papers
Txt msg surveys
Catalogue: ESOMAR Technovate Conference 2003
Authors: Darren Noyce, Mario Menti, Olaf Hofmann
Company: SKOPOS
January 26, 2003
Research Papers
Mobile interviewing
Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Steven R. Lavine, Shawna Fisher, Caren Jellison, Usha Thyagarajan
Company: Toluna
October 29, 2009
Research Papers
Are mobile phone users ready for MCASI?
Catalogue: ESOMAR Conference 2004: Technovate 2
Authors: Bjorn Nordlund, Svein Thalberg, Jorn Inge Vestgarden, Ingvar Tjostheim
Company: KANTAR TNS Malaysia
February 1, 2004
