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Web weaving for global insight managers

Date of publication: January 26, 2003

Catalogue: ESOMAR Technovate Conference 2003

Company:

Authors: Lucy Thompson, Phil Rushfirth

Abstract:

The authors argue that as researchers and marketers, our challenge is to harness the power of web technology to fully make the transition from a perceived passive to pivotal role in the organisations strategic unit.

Lucy Thompson

Author

This is a long description of some author details.

Phil Rushfirth

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Thompson and Rushfirth (2003a, January 26). Web weaving for global insight managers. ANA - ESOMAR. Retrieved December 27, 2025, from


https://ana.esomar.org/documents/web-weaving-for-global-insight-managers