Web weaving for global insight managers

Date of publication: January 26, 2003

Company:

Abstract:

The authors argue that as researchers and marketers, our challenge is to harness the power of web technology to fully make the transition from a perceived passive to pivotal role in the organisations strategic unit.

Lucy Thompson

Author

This is a long description of some author details.

Phil Rushfirth

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Insight 2.0

Catalogue: Congress 2007: Excellence

Authors: Graeme Lawrence, Ray Poynter

 

September 19, 2007

Research Papers

Research Papers

  • PDF