Back

Web weaving for global insight managers

Date of publication: January 26, 2003

Catalogue: ESOMAR Technovate Conference 2003

Company:

Authors: Lucy Thompson, Phil Rushfirth

Abstract:

The authors argue that as researchers and marketers, our challenge is to harness the power of web technology to fully make the transition from a perceived passive to pivotal role in the organisations strategic unit.

Lucy Thompson

Author

This is a long description of some author details.

Phil Rushfirth

Author

This is a long description of some author details.

Webinars

Strategies to Reveal the ROI Behind Hidden Data

Catalogue: Webinars 2021

Authors: Scott Litman, Kristi Zuhlke

Companies: Lucy, KnowledgeHound

July 9, 2021

×

Citation

Litman and Zuhlke (2021a, July 09). Strategies to Reveal the ROI Behind Hidden Data. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/strategies-to-reveal-the-roi-behind-hidden-data


Research Papers

Targeting customers

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: Phil Dwyer

 

September 1, 2000

×

Citation

Dwyer, P. (2000a, September 01). Targeting customers. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/targeting-customers


Research Papers

DIY - New life or the death of research?

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Lucy Davison, Richard Thornton

Companies: Keen as Mustard Marketing, Cint AB

September 15, 2010

×

Citation

Davison and Thornton (2010a, September 15). DIY - New life or the death of research?. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/diy---new-life-or-the-death-of-research-


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Thompson and Rushfirth (2003a, January 26). Web weaving for global insight managers. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/diy---new-life-or-the-death-of-research-