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Web weaving for global insight managers

Date of publication: January 26, 2003

Catalogue: ESOMAR Technovate Conference 2003

Company:

Authors: Lucy Thompson, Phil Rushfirth

Abstract:

The authors argue that as researchers and marketers, our challenge is to harness the power of web technology to fully make the transition from a perceived passive to pivotal role in the organisations strategic unit.

Lucy Thompson

Author

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Phil Rushfirth

Author

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Citation

Thompson and Rushfirth (2003a, January 26). Web weaving for global insight managers. ANA - ESOMAR. Retrieved December 26, 2024, from


https://ana.esomar.org/documents/a-blueprint-for-helping-customer-insight-professionals-drive-business-growth-