Abstract:
The technology of PPMs is complex and still evolving. Although it seems likely that pilot experiments in the field will take place quite soon, the systems could still be changed before they become fully operational and/or alternative new systems may emerge. While at present there seems no cause for serious concern about the implications of introducing PPMs, ESOMAR will continue to monitor the situation. PPMs are of course only one form of research technique involving the observation of people's behaviour. The Committee is also considering whether other observational techniques raise moral or ethical questions which may call for additional forms of supervision and control.
This could also be of interest:
Research Reports
Passive data collection observation and recording
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
 
June 15, 2009
Research Papers
Passive audience measurement
Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Lee Weinblatt
 
June 15, 1998
Research Papers
Progress toward passive measurement of print
Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Roberta M. McConochie, Jane Bailey
 
June 15, 2004
